GENEROSITREE

DONATIONS FOR KIDS

WHEN Cadbury Dairy Milk discovered that there were millions of orphaned and vulnerable children in South Africa – and that the overwhelming majority of them had never known the joy of owning their own toy, book or game, we wanted to make a difference. We enlisted the help of generous South Africans and launched The Little Generosity Shop in May this year.

So amazing was the response – with more than 90 000 compassionate donations pouring in – that we’ve decided to try to make the festive season a little brighter for even more of these incredibly deserving children, with Cadbury Dairy Milk GenerosiTrees.

The items collected by The Little Generosity Shop were donated to various beneficiaries, including the SOS Children’s Village, an NGO that offers family-like care for children and young people who have lost or are at risk of losing parental care.

From November 12, the GenerosiTree activations will be travelling the country and giving South Africans the opportunity to show that there’s “a glass and a half in everyone” by giving them the chance to donate the items that were once precious to them; teddies to tricycles and books to board games, to this incredibly noble cause.

The GenerosiTree activations will be at Gateway Theatre of Shopping in Durban (November 12-18); Tyger Valley Shopping Centre in Cape Town (November 26-2 December) and Mall of Africa in Johannesburg (December 10-16) and will be rewarding generosity with Cadbury Dairy Milk slabs. There’s also an opportunity to make donations or purchase in-store and online at selected Toys R Us stores, with a “glass and a half” reward for their open-heartedness.

For details of donation points and the Toys R Us partnership go to https:// www.cadbury.co.za/festiveseason and follow @CadburyDairyMilkSA on Facebook or @Cadbury_SA on Twitter as well as Instagram and #GlassAndAHalf #GenerosiTrees.