FirstRand plans to replicate SA business experience in Ghana

FIRSTRAND plans to replicate its South African business, where it is a leader in car and home finance, in Ghana following the takeover of the West African nation’s biggest mortgage provider.

First National Bank Ghana will also expand GHL Bank’s offerings to include insurance, personal loans and investment products, said Dominic Adu, the chief executive officer of the combined entity. Until the deal in May, FirstRand was mainly focused on corporate and investment banking after getting a licence to operate in Ghana in 2014.

“We’re a growing bank – we’re mobilising a lot of deposits,” he said in an interview in Ghana’s capital, Accra. “Therefore, as our cost of funding comes down, we will have to pass that on to borrowers. I see a trend toward lower interest rates. Once that’s addressed people will then have the confidence to borrow.”

FirstRand, Africa’s biggest bank by market value, builds its strategy around offering its customers as many services as possible, from within the group, to boost revenue and protect profit margins.

The purchase by the Johannesburg-based lender of GHL gives it a foothold in an economy that’s been expanding by more than 6.8 percent for the past three years. The government forecasts gross domestic product will grow 1.2 percent this year, even as the coronavirus pandemic causes many other economies, including South Africa’s, to shrink. It also gives FNB Ghana 50 000 customers and 2.1 billion cedis (R6.1bn) in assets.

FNB Ghana is very close to rolling out vehicle-financing, said Adu, as the government bans imports of vehicles older than 10 years and pushes for the local assembly and production of cars.

The opportunity to extend more mortgages and asset finance is increasing with a growing middle class in the country of 30 million people and a shortage of about 2 million new homes, according to government estimates.

FNB Ghana absorbed about $200 million (R3.35bn) of mortgages from GHL, equivalent to about 22 percent of the market. The lender’s strategy will focus on moving customers to digital services that will reduce dependence on branches, Adu said.

The combined business holds 26 percent more capital than the regulatory threshold, he said.