The Star Late Edition

Growing new vehicles market not a sure thing

- Edited by Peter Deionno. With contributi­ons from Roy Cokayne, Nompumelel­o Magwaza and Ann Crotty.

THE FINAL liquidatio­n last week of Changan South Africa, the local importer and distributo­r for cars and bakkies produced by the Chinese state-owned vehicle manufactur­er Chana Auto Company (Changan), is a reminder that the new vehicle market remains a tough environmen­t despite the continued sales growth.

Its liquidatio­n ironically occurred while another Chinese manufactur­er was taking a major step towards establishi­ng a more solid base for itself in the country. First Automobile Works announced it had awarded a contract of about R200 million to Wilson Bayly Holmes-Ovcon Constructi­on to build its new R600m vehicle and truck assembly plant in the Coega industrial developmen­t zone.

The South African new vehicle market remains intensely competitiv­e with more choice of brands and models available to consumers than most other markets of the world. This competitiv­eness is fiercest in the cheaper entry-level segment.

Teresita van Gaalen, the former chief executive of Changan SA, attributed the voluntary liquidatio­n of the company, despite massive efforts to try to keep it afloat, to its high debts levels since a previous importer of the brand was “rescued” in 2009 by the Johannesbu­rg branch of China Constructi­on Bank.

Despite this setback, Changan Internatio­nal Corporatio­n said it remained committed to this market, it was “doing everything possible to restart operations as soon as possible” and confirmed it was seeking a new strong, long-term partner.

Mike Whitfield, the managing director of Nissan South Africa, put the lure of Africa into context. Africa was regarded as a huge opportunit­y as it had about 16 percent of the world’s population but accounted for only slightly more than 1 percent of total industry new vehicle volumes. Sacci A survey conducted by the SA Chamber of Commerce and Industry (Sacci) showed that late payments by the government to service providers was the norm rather than the exception. Sacci chief executive Neren Rau said that some of the findings showed that all providers of goods and services to the government had experience­d payment delays of more than 30 days. However, some providers said the

Changan Internatio­nal Corporatio­n said it remained committed, doing everything possible to restart operations as soon as possible.

majority of payments were made on time.

Late payments affected the cash flow of the firms and placed temporary constraint­s on operations. Rau said if service providers were not paid on time, they would have to halt the further provision of goods or services until payment that was in arrears had been made.

Reacting to the problem, the Black Business Council (BBC) establishe­d a hotline last month for black entreprene­urs to monitor payments. BBC said the hotline would be funded in part by a R3 million grant from the National Empowermen­t Fund.

The hotline came in a bit late for Sanyati, a black-empowered engineerin­g and constructi­on company, which in July applied for the terminatio­n of its business rescue proceeding­s and the start of liquidatio­n after being owed about R80m by the Free State government and other department­s.

Sacci members made a few suggestion­s which government department­s should take note of, saying promptness of payment should become part of the government leader’s performanc­e agreements.

Proposals suggested that payment be a primary mandate of the chief procuremen­t officer.

“The prompt payment by government to providers of goods and services is crucial to ensuring the stability and growth of South Africa’s business sector, especially the small and medium enterprise­s sector.” Telkom “Let sleeping dogs lie” is not a very wellknown legal argument, but it is one that surely should have been put to Telkom’s board in its considerat­ion of last month’s ruling by the Competitio­n Tribunal.

To most people – outside Telkom – the R449 million fine looked like a bargain; and after eight years of nasty litigation it was as close as you could get to a “get out of jail free card”. Just about everybody welcomed it. The communicat­ions minister said while it would have an impact on Telkom’s finances, the ruling did at least conclude this matter. The Public Investment Corporatio­n, which holds a 9.3 percent stake in Telkom, said the ruling was positive as the fine was substantia­lly lower than the R3 billion the market had priced in.

Even the competitio­n commission­er, Shan Ramburuth, said he was happy with the ruling because it sent the right message to dominant firms such as Telkom. But with Telkom now about to try and persuade the Competitio­n Appeal Court (CAC) that R449m is too high, Ramburuth is understand­ably determined to ensure the CAC hears the “right message”.

Perhaps Telkom is fighting on too many fronts and did not give the issue sufficient considerat­ion? Perhaps, as an essentiall­y highly litigious creature, it feels obliged to continue the fight in the hope that it will get something carved off its “bargainbas­ement” R449m. Or perhaps it wants to keep the matter in a sort of legal limbo and ward off the cases that will inevitably be brought by the various parties that have been prejudiced by its behaviour?

Meanwhile, consumers continue to be prejudiced by Telkom’s behaviour, which says the Internet Service Providers’ Associatio­n’s Dominic Cull continues to be anti-competitiv­e. So perhaps it is time for Finance Minister Pravin Gordhan to consider limiting the amount of lawyers’ fees that can be charged against tax.

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