The perfect solution for insurers in a digicentric world

CONSIDERING that effective data analysis is an essential part of the success of any insurer, companies are looking at increasingly innovative ways to extract meaningful insight.

According to SilverBridge data analytics manager Kelly Preston smart data discovery is one such solution.

SilverBridge, with more than 20 years experience as a provider of insurance software solutions in the African financial services industry, has introduced an enhanced service offering allowing financial services companies the opportunity to respond quickly to changing markets.

“Smart data discovery makes it easier for mainstream users to access and find information relevant to them,” said Preston yesterday.

“Unlike business intelligence and many of the other analysis platforms, it also makes it easy for people to understand the insights hidden in the data without requiring a degree in data science.”

She said in this case, smarter did not mean more difficult or advanced. It boiled down to the accessibility of information and insight in such a way to benefit the insurer more effect- ively. “This environment will result in more effective and timeous decision-making, all vital elements for a digital-centric business landscape.

“The democratisation of data seeing employees not having to have an intimate understanding of business intelligence modelling and the like, mean the insurer can pull insights from a variety of sources,” Preston said.

“Ultimately, it is about delivering customer value and smart data discovery enables that to happen,” she added.

sizwe.dlamini@inl.co.za