The Bundesliga coming your way
INDEPENDENT Media and StarSat, a leading digital satellite television brand operating in the South African market, have joined forces on a landmark content partnership to promote coverage of the popular German Bundesliga league in South Africa.
The Bundesliga is one of the most exciting leagues in the world, boasting the highest average stadium attendance worldwide, and is a favourite among football fans in Africa.
The partnership between Independent Media and StarSat kicked off yesterday with a dedicated Bundesliga focus in Independent’s flagship national morning newspaper titles, The Star, Pretoria News, The Mercury and Cape Times.
Bundesliga highlights and match information will run in these newspapers every Wednesday and will continue up to the end of the current Bundesliga season next May. The campaign will also run on the IOL Sport digital platform.
“Our partnership with Independent Media marks a critical milestone in our growth trajectory as a digital platform operating in South Africa,” said StarTimes Media SA CEO John Yan.
“Such a partnership is strategic in the pursuance of our vision to deliver affordable digital TV entertainment to every SA family.
“The development of our content offer, network and subscriber-base both here and across the continent has been driven by our promise to deliver compelling digital TV entertainment to the vast majority. That we can now offer this great football league to all South Africans is testament to our commitment to providing our viewers with the very best sports entertainment in the world.”
Said Jermaine Craig, head of Independent Media Solutions: Sport. “For us at Independent, the partnership with StarSat is a special one. The digital satellite television space is a very contested one at the moment and it’s exciting to see new entrants coming into the market and giving viewers greater choice and variety.
“Independent has a strong, loyal and knowledgeable football following across our titles and we are very happy to be partnering with StarSat to bring greater awareness and promotion of one of the best leagues in the world.”
Details of a reader competition will soon be announced in which Independent readers and StarSat subscribers stand a chance to win a trip to Germany to experience the Bundesliga. To coincide with the launch, StarSat will be giving away 10 StarSat Combo3 decoders as well as quality Bundesliga and StarSat branded gifts.
For further information, contact Sundesh Mahes at Independent Media at sundesh.mahes@ inl.co.za and 011-633-2615, and at StarSat the call centre hotline on 011-582-9988.