The Star Late Edition
LG makes a strategic play for Siya Kolisi
LG Electronics has signed a threeyear partnership agreement with Springbok captain Siya Kolisi.
This strategic partnership has stemmed from a mutual philosophy that focuses on changing lives for the better.
Both LG and Kolisi have become synonymous with their social efforts and constant innovation.
“LG has a way of making sure that people can access the best technology to ensure the ultimate peace of mind,” said Kolisi.
“Their ability to use this technology to not only better lives but give people more time to focus on what’s important is something I am proud to be a part of,” he added.
Said LG SA president Deuk Soo Ahn: “Siya’s dedication to giving back to communities, continuously reinventing himself to be the best is truly inspirational and something that aligns with the core of our brand. We hope that this partnership allows us to reach more South
Africans and assist them in leading better and healthier lives through technology.”
The three-year partnership started this month and will see Kolisi become more involved in LG’s campaigns and initiatives.
As the world continues to evolve, LG is committed to ensuring local communities keep up with all the changes. And with so many exciting projects in the pipeline, we can't wait to see how this partnership plays out.