The Star Late Edition

Bringing tourism back to Sandton


WHAT can the City of Joburg do to get tourism back? This was the question posed by the city’s member of the mayoral committee (MMC) for the department of economic developmen­t, Lawrence Khoza, at the first of a series of meetings held with the Sandton Tourism and Business Associatio­n.

He said that business needs to stop blaming Covid and work to create a differenti­ated offering. The MMC’s department is working to unlock investment in different areas to create new tourism avenues, such as medical, mining and sport tourism, he said. His office is working to engage with the private sector to develop tourism as they recognise the challenge in getting the economy functionin­g on every level again.

Sandton tourism, however, is picking up, said Sandton Central Management District (SCMD) District Improvemen­t manager, Elaine Jack.

“Entertainm­ent and events might look a little different nowadays, but the good news is that life has become a little bit less lonely in the lighter lockdown levels.

“Sandton Central is safely reigniting

the experience economy with more socialisin­g opportunit­ies that South Africans love, and the response to this safe social scene is increasing­ly positive.

“After more than 14 months of Covid-19 locally, South Africans are learning to live as safely as possible with the pandemic, and we’re able to return to something that is closer to everyday life responsibl­y.

“Our research has shown that more people are itching to reconnect with family and friends, craving unique and memorable experience­s, and the more adventurou­s want to enjoying local outings, day-trips and staycation­s,” she said.

 ?? Hendrik Steytler Photograph­y. ?? AN ARTWORK at the Leonardo, Sandton.
Hendrik Steytler Photograph­y. AN ARTWORK at the Leonardo, Sandton. |

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