The Witness - Wheels - - MOTORING -

MAHIN­DRA last week launched the e2o in two trim lev­els for English com­muters. The en­try- level e2o City is priced at £ 12 995 ( R269 608) while the higher- spec TechX ver­sion re­tails at £ 15 995 ( R331 849).

These are high prices from Mahin­dra, lead­ing many to ask how Mahin­dra hopes to suc­ceed where many have failed be­fore, as English driv­ers tra­di­tion­ally feel like South Africans when it comes to elec­tric cars. Bet­ter on the golf course, and all that, old chap. The an­swer is two- fold. First, sales of evees have dou­bled year on year, with UK trans­port min­is­ter An­drew Jones telling the me­dia he ex­pects the sales to con­tinue grow­ing, as the Bri­tish govern­ment has now made £ 600 mil­lion avail­able to dis­count sales un­til 2020 for over 30 sus­tain­able ve­hi­cle sell­ers in the UK.

The sec­ond rea­son is that the Mahin­dra e2o is less a ve­hi­cle and more a a touch­screen in­fo­tain­ment cen­tre with a seat, re­vers­ing cam­era and steering wheel.

At the core of the e2o is a col­lec­tion of con­nected fea­tures that were de­vel­oped to make the car both eas­ier and more en­joy­able to drive and main­tain, in­clud­ing on- board sen­sors nor­mally as­so­ci­ated with truck­ing tele­met­rics. Speak­ing about the e2o’s ar­rival on Bri­tish roads, Anand Mahin­dra, chair­per­son of Mahin­dra Group, said the e2o marks a true mile­stone for the Mahin­dra Group in the UK. He said the av­er­age com­muter will pay less than R210 a month to drive the e2o, with the fuel sav­ings help­ing to pay for the ini­tial out­lay.

“Sus­tain­abil­ity is at the heart of Mahin­dra’s busi­ness prac­tices and with the in­tro­duc­tion of the e2o to the UK mar­ket, we are of­fer­ing a prod­uct that per­fectly en­cap­su­lates our cor­po­rate phi­los­o­phy.”

Lon­don Mayor Boris John­son MP con­grat­u­lated Mahin­dra and said he looked for­ward to see­ing e2os on Lon­don’s streets.


Mahin­dra’s e2o elec­tric car is about as far away from South Africa’s E20 taxi as it is pos­si­ble to get.

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