In the ‘fu­ture of fast’, Hogs will just buzz

The Witness - Wheels - - MOTORING -

HARLEY-David­son rid­ers who love the bur­ble of their bikes may have to close their ears for the fol­low­ing news — whis­per quiet Hogs with buzzing elec­tric en­gines are com­ing.

Harley-David­son last week an­nounced an equity in­vest­ment in Alta Mo­tors, maker of light­weight elec­tric ve­hi­cles, to build elec­tric Hogs.

Alta Mo­tors, for­merly known as BRD Mo­tor­cy­cles, is small elec­tric mo­tor­cy­cle startup based in Sil­i­con Val­ley and backed fi­nan­cially by Tesla co-founders Marc Tarpen­ning and Martin Eber­hard.

Harley-David­son Pres­i­dent and CEO Matt Le­vatich said Alta has demon­strated in­no­va­tion and ex­per­tise in elec­tric ve­hi­cles and their ob­jec­tives align closely with ours. We each have strengths and ca­pa­bil­i­ties that will be mu­tu­ally ben­e­fi­cial as we work to­gether to de­velop cut­ting-edge elec­tric mo­tor­cy­cles.”

“Ear­lier this year, as part of our 10-year strat­egy, we re­it­er­ated our com­mit­ment to build the next gen­er­a­tion of Harley-David­son rid­ers, in part, by ag­gres­sively in­vest­ing in elec­tric ve­hi­cle (EV) tech­nol­ogy,” said Le­vatich.

Harley-David­son has al­ready an­nounced the planned launch of its first elec­tric mo­tor­cy­cle, in­formed by Project LiveWire. That mo­tor­cy­cle is on track for re­lease in 2019.

Since its in­cep­tion, Alta Mo­tors has de­signed and com­mer­cial­ized the world’s most ad­vanced elec­tric mo­tor­cy­cles, en­abling ev­ery­one from pro rid­ers to new rid­ers to ex­pe­ri­ence the fu­ture of fast. “Rid­ers are just be­gin­ning to un­der­stand the com­bined ben­e­fits of EV to­day, and our tech­nol­ogy con­tin­ues to progress,” said Alta Mo­tors Chief Prod­uct Of­fi­cer and Co-Founder, Marc Fenig­stein.

“We be­lieve that EV is where global mo­bil­ity is headed and holds great ap­peal for ex­ist­ing rid­ers as well as op­por­tu­nity to bring new rid­ers into the sport,” said Le­vatich. — WR.


The 2018 Alta Red­shift elec­tric scram­bler makes 37 kW and 200 Nm and can do 60 km on a charge.

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