In the ‘future of fast’, Hogs will just buzz
HARLEY-Davidson riders who love the burble of their bikes may have to close their ears for the following news — whisper quiet Hogs with buzzing electric engines are coming.
Harley-Davidson last week announced an equity investment in Alta Motors, maker of lightweight electric vehicles, to build electric Hogs.
Alta Motors, formerly known as BRD Motorcycles, is small electric motorcycle startup based in Silicon Valley and backed financially by Tesla co-founders Marc Tarpenning and Martin Eberhard.
Harley-Davidson President and CEO Matt Levatich said Alta has demonstrated innovation and expertise in electric vehicles and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles.”
“Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology,” said Levatich.
Harley-Davidson has already announced the planned launch of its first electric motorcycle, informed by Project LiveWire. That motorcycle is on track for release in 2019.
Since its inception, Alta Motors has designed and commercialized the world’s most advanced electric motorcycles, enabling everyone from pro riders to new riders to experience the future of fast. “Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress,” said Alta Motors Chief Product Officer and Co-Founder, Marc Fenigstein.
“We believe that EV is where global mobility is headed and holds great appeal for existing riders as well as opportunity to bring new riders into the sport,” said Levatich. — WR.
The 2018 Alta Redshift electric scrambler makes 37 kW and 200 Nm and can do 60 km on a charge.