‘Everything has a logistical component’
TEN Isuzu trucks and eight Isuzu bakkies provided the logistical backbone for last weekend’s Standard Bank Ironman African Championship, which was hosted in Port Elizabeth with over 2 000 athletes cycling and running for top spots.
Ironman Africa’s director of operations, Paul Wolff, said, “There is a lot of logistics involved during this weekend — with three sports in one event, and the different events hosted on Saturday and Sunday. Branding and infrastructure must be moved and stored — everything has a logistical component. The refrigerated trucks will add so much value to the event, by offering a cold product to the participants,” Wolff said.
“No event can survive without partners, and we are very grateful to Isuzu.
“The company is not just a sponsor but a partner,” Wolff said.
Isuzu Truck Centre Port Elizabeth dealer principal, Duncan Young, said the partnership with the triathlon event is a good fit for Isuzu’s tagline, “With you for the long run” since the vehicles are a perfect fit for endurance events.