‘Ev­ery­thing has a lo­gis­ti­cal com­po­nent’

The Witness - Wheels - - MOTORING -

TEN Isuzu trucks and eight Isuzu bakkies pro­vided the lo­gis­ti­cal back­bone for last week­end’s Stan­dard Bank Iron­man African Cham­pi­onship, which was hosted in Port El­iz­a­beth with over 2 000 ath­letes cycling and run­ning for top spots.

Iron­man Africa’s di­rec­tor of op­er­a­tions, Paul Wolff, said, “There is a lot of lo­gis­tics in­volved dur­ing this week­end — with three sports in one event, and the different events hosted on Satur­day and Sun­day. Brand­ing and in­fra­struc­ture must be moved and stored — ev­ery­thing has a lo­gis­ti­cal com­po­nent. The re­frig­er­ated trucks will add so much value to the event, by of­fer­ing a cold prod­uct to the par­tic­i­pants,” Wolff said.

“No event can sur­vive with­out part­ners, and we are very grate­ful to Isuzu.

“The com­pany is not just a spon­sor but a part­ner,” Wolff said.

Isuzu Truck Cen­tre Port El­iz­a­beth dealer prin­ci­pal, Dun­can Young, said the part­ner­ship with the triathlon event is a good fit for Isuzu’s tagline, “With you for the long run” since the ve­hi­cles are a per­fect fit for en­durance events.

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