MAHIN­DRA MULLS LO­CAL AS­SEM­BLY

The Witness - Wheels - - TRANSPORT - —Wheels Reporter.

MAHIN­DRA South Africa is gear­ing up for a new phase of growth and ex­pan­sion af­ter post­ing healthy growth of 12,7% for the fi­nan­cial year 2017.

While the South African au­to­mo­tive mar­ket has con­tracted by 2,9% over the past year, Mahin­dra has moved from eighth to sixth place in the overall pick-up sales fig­ures, beat­ing sev­eral older and more es­tab­lished brands.

Rajesh Gupta, the newly ap­pointed CEO of MSA, who joins the com­pany af­ter a suc­cess­ful ca­reer for Mahin­dra in India said Mahin­dra has slowly and or­gan­i­cally grown its mar­ket share and reach in south­ern Africa since en­ter­ing the mar­ket in 2004. He said Mahin­dra South Africa will soon an­nounce de­tails of a lo­cal as­sem­bly fa­cil­ity for cer­tain Mahin­dra ve­hi­cles for the lo­cal and ex­port mar­kets.

“For the next step in our strat­egy of be­com­ing a truly South African au­to­mo­tive player, we will start with the as­sem­bly of the Mahin­dra Pik-Up on lo­cal soil. This will of­fer us a sound foot­ing on which to fur­ther en­trench our South African sales suc­cess.”

Mahin­dra’s move to lo­cal ve­hi­cle man­u­fac­tur­ing will be sup­ported by the ex­pan­sion of its range of prod­ucts and ser­vices in South Africa.

Av­inash Ba­pat, chief fi­nan­cial of­fi­cer for Mahin­dra South Africa, said the group’s sales over the past five years (with­out smaller brands with an­nual sales of fewer than 1 000 units) shows Mahin­dra rates among the the five fastest grow­ing brands in South Africa.

PHOTO: QUICKPIC

The Mahin­dra Bolero is a cor­ner­stone of the brand’s growth in SA.

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