Celebrating in style
Aseel Al Hamad celebrated the end of the ban on women drivers in Saudi Arabia with a lap of honour in a Jaguar F-Type. Aseel, the first female board member of the Saudi Arabian Motor Federation, had never driven on a track in her home country before. Aseel joined Jaguar in a call for June 24 to be known as World Driving Day — a day when finally, the whole world can enjoy the thrill of being behind the wheel of a car. On World Driving Day Jaguar invited people to share a memory of their best driving moment (image or anecdote) using the hashtag #worlddrivingday By creating World Driving Day, Jaguar urged people to remember this historic day and what it means to women, to Saudi Arabia and to world progress in general.