BEAU­TI­FUL NEWS IN­SPIRES 25 MLN PEO­PLE

The Witness - Wheels - - MOTORING -

MERCEDES-Benz last week an­nounced the re­newal of its part­ner­ship with Beau­ti­ful News.

For the past two years, Mercedes-Benz South Africa has been cel­e­brat­ing the spirit of South Africa and our peo­ple by telling in­spir­ing and up­lift­ing sto­ries of real South Africans.

That’s 615 sto­ries — and count­ing — that show­case the best of South Africa.

In the first three months of 2018, Beau­ti­ful News sto­ries were watched by 25 mil­lion peo­ple, com­pared to 15 mil­lion in the same pe­riod in 2017. In all, nine films have been watched more than a mil­lion times each.

Selvin Goven­der, mar­ket­ing di­rec­tor of Mercedes-Benz Cars South Africa, says the com­pany didn’t hes­i­tate when it came to ex­tend­ing their part­ner­ship with Beau­ti­ful News. “By shar­ing our ex­pe­ri­ences and jour­neys, we’re able to move be­yond a mind­set of neg­a­tiv­ity to grow and de­velop greater em­pa­thy for each other as South Africans. Mercedes-Benz South Africa is proud to part­ner in the de­liv­ery of in­spi­ra­tional sto­ries and pos­i­tive ex­pe­ri­ences that ex­press who we are and shape what we as­pire to be.”

Ev­ery day, at 4.14 pm, a new story is re­leased on Face­book in recog­ni­tion of the time of Nel­son Man­dela’s re­lease from prison on Fe­bru­ary 11, 1990.

Visit the Beau­ti­ful News on Face­book Page for more.

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