BEAUTIFUL NEWS INSPIRES 25 MLN PEOPLE
MERCEDES-Benz last week announced the renewal of its partnership with Beautiful News.
For the past two years, Mercedes-Benz South Africa has been celebrating the spirit of South Africa and our people by telling inspiring and uplifting stories of real South Africans.
That’s 615 stories — and counting — that showcase the best of South Africa.
In the first three months of 2018, Beautiful News stories were watched by 25 million people, compared to 15 million in the same period in 2017. In all, nine films have been watched more than a million times each.
Selvin Govender, marketing director of Mercedes-Benz Cars South Africa, says the company didn’t hesitate when it came to extending their partnership with Beautiful News. “By sharing our experiences and journeys, we’re able to move beyond a mindset of negativity to grow and develop greater empathy for each other as South Africans. Mercedes-Benz South Africa is proud to partner in the delivery of inspirational stories and positive experiences that express who we are and shape what we aspire to be.”
Every day, at 4.14 pm, a new story is released on Facebook in recognition of the time of Nelson Mandela’s release from prison on February 11, 1990.
Visit the Beautiful News on Facebook Page for more.