Ranger re­mains best-sell­ing dou­ble cab in South Africa

The Witness - Wheels - - TRANSPORT - — Wheels Reporter.

FORD Mo­tor Com­pany’s Sil­ver­ton As­sem­bly Plant in Pre­to­ria has reached a sig­nif­i­cant mile­stone with the as­sem­bly of the 500 000th cur­rent gen­er­a­tion Ford Ranger.

The half-mil­lionth unit, a Wild­trak 3.2 Dou­ble Cab, was fit­tingly painted in the range­top­ping model’s dis­tinc­tive and exclusive Pride Or­ange, and sig­ni­fies the Ranger’s seg­ment-defin­ing legacy since pro­duc­tion com­menced in 2011.

“The cur­rent Ford Ranger has been a re­mark­able suc­cess story for Ford Mo­tor Com­pany of South­ern Africa, and we are de­lighted to have reached the 500 000 mark for this ve­hi­cle pro­gramme,” said Ockert Berry, VP Oper­a­tions, Ford Mid­dle East and Africa.

“Ford in­vested more than R3 bil­lion in our lo­cal oper­a­tions for the launch of the Ranger in 2011 to cater for the South African mar­ket and ex­ports to over 148 mar­kets in Europe, the Mid­dle East and Africa.

“We fol­lowed this up with a fur­ther R3 bil­lion in­vest­ment in 2017 to fur­ther ex­pand our pro­duc­tion ca­pac­ity to meet the grow­ing world­wide de­mand for the Ranger,” Berry added.

“This reaf­firms our role as an in­te­gral part of Ford’s global man­u­fac­tur­ing net­work with world-class oper­a­tions at the Sil­ver­ton As­sem­bly Plant in Pre­to­ria, and at the Struan­dale En­gine Plant in Port El­iz­a­beth which pro­duces the Du­ra­torq TDCi en­gines for the Ranger.”

The trend-set­ting Ranger has in­tro­duced a wide range of cut­ting-edge safety, com­fort and con­ve­nience fea­tures to the pickup seg­ment over the years.

Equally, the ex­cep­tional per­for­mance de­liv­ered by its 2.2 and 3.2-litre Du­ra­torq TDCi en­gines has contributed to its re­mark­able pop­u­lar­ity, while the in­tro­duc­tion of so­phis­ti­cated au­to­matic trans­mis­sions across a wide range of mod­els and both en­gine ca­pac­i­ties has re­shaped the buy­ing pat­terns of cus­tomers in the pick-up seg­ment.

The Ranger is the undis­puted leader in the in­creas­ingly pop­u­lar dou­ble cab seg­ment in South Africa — a highly revered po­si­tion it has held un­con­tested over nu­mer­ous years.

Records con­tinue to be bro­ken in terms of ex­port vol­umes, with a truly im­pres­sive 8 062 units in April 2018.

PHOTO: QUICKPIC

Staff at Mo­tor Com­pany’s Sil­ver­ton As­sem­bly Plant in Pre­to­ria look for­ward to launch­ing the Ford Ranger Rap­tor, to add to the half a mil­lion Rangers built to date at the plant.

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