Ranger remains best-selling double cab in South Africa
FORD Motor Company’s Silverton Assembly Plant in Pretoria has reached a significant milestone with the assembly of the 500 000th current generation Ford Ranger.
The half-millionth unit, a Wildtrak 3.2 Double Cab, was fittingly painted in the rangetopping model’s distinctive and exclusive Pride Orange, and signifies the Ranger’s segment-defining legacy since production commenced in 2011.
“The current Ford Ranger has been a remarkable success story for Ford Motor Company of Southern Africa, and we are delighted to have reached the 500 000 mark for this vehicle programme,” said Ockert Berry, VP Operations, Ford Middle East and Africa.
“Ford invested more than R3 billion in our local operations for the launch of the Ranger in 2011 to cater for the South African market and exports to over 148 markets in Europe, the Middle East and Africa.
“We followed this up with a further R3 billion investment in 2017 to further expand our production capacity to meet the growing worldwide demand for the Ranger,” Berry added.
“This reaffirms our role as an integral part of Ford’s global manufacturing network with world-class operations at the Silverton Assembly Plant in Pretoria, and at the Struandale Engine Plant in Port Elizabeth which produces the Duratorq TDCi engines for the Ranger.”
The trend-setting Ranger has introduced a wide range of cutting-edge safety, comfort and convenience features to the pickup segment over the years.
Equally, the exceptional performance delivered by its 2.2 and 3.2-litre Duratorq TDCi engines has contributed to its remarkable popularity, while the introduction of sophisticated automatic transmissions across a wide range of models and both engine capacities has reshaped the buying patterns of customers in the pick-up segment.
The Ranger is the undisputed leader in the increasingly popular double cab segment in South Africa — a highly revered position it has held uncontested over numerous years.
Records continue to be broken in terms of export volumes, with a truly impressive 8 062 units in April 2018.
Staff at Motor Company’s Silverton Assembly Plant in Pretoria look forward to launching the Ford Ranger Raptor, to add to the half a million Rangers built to date at the plant.