Used-car forces partner
iMOTO Media, a provider of motoring media products since 2013, is proud to announce its new partnership with InspectaCar.
InspectaCar has been a trusted name in the South African used-car market since 2002. Earlier this year, the brand was relaunched amid much fanfare. The main emphasis was to help dispel the notion that buying a used car is buying someone else’s problems. At InspectaCar, Mzansi used-car buyers can expect to receive high-quality products, exceptional service and peace of mind. All of these are priceless in these trying economic times.
iMoto Media, through its own media and partner channels, interacts with millions of potential car buyers on a daily basis. The most celebrated of these is the Vuka Mzansi Motoring segment, which is broadcast on South Africa’s biggest radio station, Ukhozi FM, every Thursday at 7.45 am. The show covers important motoring matters, including information and advice aimed at potential car buyers — new and used — to assist them in avoiding unnecessary headaches.
“Buying a pre-owned car should be as hassle-free as buying new,” said Sibonelo Myeni, managing member at iMoto Media and co-host of the Vuka Mzansi Motoring feature.
“We have partnered with InspectaCar because we believe they are serious about improving the image of the used-car buying experience. They aim to bring customer confidence by offering second-hand cars that are not second best. This partnership will ensure that millions of potential consumers can enjoy a hassle-free, used-car motoring experience.”
“At InspectaCar, we would like to give our customers quality preowned cars that they can trust,” said Pertunia Sibanyoni, CEO of InspectaCar South Africa.
“We are in the process of a multimillion rand revamp and rebranding exercise in all our dealerships around the country. The investment also carries through to our valued dealership staff whose purpose is to ensure customers enjoy an experience in buying a pre-owned car parallel to new car owners.
“Having an esteemed partner in WesBank also speaks volumes about us, because it is one of the leading asset finance institutions in South Africa.”
One of the key steps in attaining this target was the recent InspectaCar dealer conference held at Sun City where dealer representatives from around the country met to share strategies, set implementation targets and celebrate successes.
The aim is to transform the usedcar market into a credible market, offering quality products with excellent back-up. The InspectaCar slogan: “Second-hand will never feel second best”, rings true from hereon and Mzansi buyers will be the better for it. — WR.
• When not on radio, Sibonelo Myeni is also a Wheels correspondent.