Used-car forces part­ner

The Witness - Wheels - - MOTORING -

iMOTO Me­dia, a provider of mo­tor­ing me­dia prod­ucts since 2013, is proud to an­nounce its new part­ner­ship with In­spec­taCar.

In­spec­taCar has been a trusted name in the South African used-car mar­ket since 2002. Ear­lier this year, the brand was re­launched amid much fan­fare. The main em­pha­sis was to help dis­pel the no­tion that buy­ing a used car is buy­ing some­one else’s prob­lems. At In­spec­taCar, Mzansi used-car buy­ers can ex­pect to re­ceive high-qual­ity prod­ucts, ex­cep­tional ser­vice and peace of mind. All of these are price­less in these try­ing eco­nomic times.

iMoto Me­dia, through its own me­dia and part­ner chan­nels, in­ter­acts with mil­lions of po­ten­tial car buy­ers on a daily ba­sis. The most cel­e­brated of these is the Vuka Mzansi Mo­tor­ing seg­ment, which is broad­cast on South Africa’s big­gest ra­dio sta­tion, Ukhozi FM, ev­ery Thurs­day at 7.45 am. The show cov­ers im­por­tant mo­tor­ing mat­ters, in­clud­ing in­for­ma­tion and ad­vice aimed at po­ten­tial car buy­ers — new and used — to as­sist them in avoid­ing un­nec­es­sary headaches.

“Buy­ing a pre-owned car should be as has­sle-free as buy­ing new,” said Sibonelo Myeni, manag­ing mem­ber at iMoto Me­dia and co-host of the Vuka Mzansi Mo­tor­ing fea­ture.

“We have part­nered with In­spec­taCar be­cause we be­lieve they are se­ri­ous about im­prov­ing the im­age of the used-car buy­ing ex­pe­ri­ence. They aim to bring cus­tomer con­fi­dence by of­fer­ing sec­ond-hand cars that are not sec­ond best. This part­ner­ship will en­sure that mil­lions of po­ten­tial con­sumers can en­joy a has­sle-free, used-car mo­tor­ing ex­pe­ri­ence.”

“At In­spec­taCar, we would like to give our cus­tomers qual­ity pre­owned cars that they can trust,” said Per­tu­nia Sibany­oni, CEO of In­spec­taCar South Africa.

“We are in the process of a mul­ti­mil­lion rand re­vamp and re­brand­ing ex­er­cise in all our deal­er­ships around the coun­try. The in­vest­ment also car­ries through to our val­ued deal­er­ship staff whose pur­pose is to en­sure cus­tomers en­joy an ex­pe­ri­ence in buy­ing a pre-owned car par­al­lel to new car own­ers.

“Hav­ing an es­teemed part­ner in WesBank also speaks vol­umes about us, be­cause it is one of the lead­ing as­set fi­nance in­sti­tu­tions in South Africa.”

One of the key steps in at­tain­ing this tar­get was the re­cent In­spec­taCar dealer con­fer­ence held at Sun City where dealer rep­re­sen­ta­tives from around the coun­try met to share strate­gies, set im­ple­men­ta­tion tar­gets and cel­e­brate suc­cesses.

The aim is to trans­form the used­car mar­ket into a cred­i­ble mar­ket, of­fer­ing qual­ity prod­ucts with ex­cel­lent back-up. The In­spec­taCar slo­gan: “Sec­ond-hand will never feel sec­ond best”, rings true from hereon and Mzansi buy­ers will be the bet­ter for it. — WR.

• When not on ra­dio, Sibonelo Myeni is also a Wheels cor­re­spon­dent.

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