Brits not ready for ro­bot cars

The Witness - - WHEELS -

A LACK of trust in safety tech­nol­ogy and an emo­tional “at­tach­ment” to car own­er­ship are two key road blocks to a fu­ture of ve­hi­cle shar­ing and self-driv­ing cars.

Ac­cord­ing to a new study, it could be at least 10 years be­fore au­ton­o­mous ve­hi­cles and the shar­ing of them will be­come the norm in so­ci­ety.

This, com­bined with a per­ceived lack of pres­tige in not own­ing a ve­hi­cle, sug­gests that the ma­jor­ity of to­day’s mo­torists aren’t yet ready for mo­bil­ity con­cepts of the fu­ture.

The study “Be­ing Driven: A study on hu­man adop­tion of au­ton­o­mous ve­hi­cles” by Neck­er­mann Strate­gic Ad­vi­sors, in col­lab­o­ra­tion with spe­cial­ist agency 7th Sense Re­search UK Ltd, found that hu­mans are to­day not ready to make a “dou­ble leap of faith” when con­sid­er­ing fu­ture per­sonal trans­porta­tion. The sur­vey called over 3 000 UK res­i­dents.

With the au­to­mo­tive and tech in­dus­tries look­ing to­ward the greater in­te­gra­tion of au­ton­o­mous tech­nol­ogy into main­stream cars, the new sur­vey il­lus­trates the path re­quired for buy­ers to em­brace the con­cept of self-driv­ing cars.

One of the study take­aways high­lights that an in­creased com­mu­ni­ca­tion of the ben­e­fits of au­ton­o­mous ve­hi­cles is vi­tal to com­bat the fear of the un­known and in­spire the greater level of trust re­quired for wide­spread end-user ac­cep­tance.

The sur­vey re­vealed that 75% are not com­fort­able with, or un­de­cided, about fu­ture adop­tion of au­ton­o­mous ve­hi­cles, along with strong re­sis­tance to a fu­ture of shared car own­er­ship. The study also shows that 60% of re­spon­dents favour a pri­vate use, pri­vate own­er­ship model as be­ing the most ap­peal­ing way of ac­cess­ing au­ton­o­mous trans­port.

This is at odds with the pre­vi­ous in­dus­try as­sump­tion that shared own­er­ship would form the core of fu­ture mo­bil­ity.

Co-au­thor of the study, Lukas Neck­er­mann, said con­sumers need to be in­spired by the ben­e­fits of au­ton­o­mous ve­hi­cles, in­stead of be­ing flum­moxed by the tech­nol­ogy. — WR.

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