Brits not ready for robot cars
A LACK of trust in safety technology and an emotional “attachment” to car ownership are two key road blocks to a future of vehicle sharing and self-driving cars.
According to a new study, it could be at least 10 years before autonomous vehicles and the sharing of them will become the norm in society.
This, combined with a perceived lack of prestige in not owning a vehicle, suggests that the majority of today’s motorists aren’t yet ready for mobility concepts of the future.
The study “Being Driven: A study on human adoption of autonomous vehicles” by Neckermann Strategic Advisors, in collaboration with specialist agency 7th Sense Research UK Ltd, found that humans are today not ready to make a “double leap of faith” when considering future personal transportation. The survey called over 3 000 UK residents.
With the automotive and tech industries looking toward the greater integration of autonomous technology into mainstream cars, the new survey illustrates the path required for buyers to embrace the concept of self-driving cars.
One of the study takeaways highlights that an increased communication of the benefits of autonomous vehicles is vital to combat the fear of the unknown and inspire the greater level of trust required for widespread end-user acceptance.
The survey revealed that 75% are not comfortable with, or undecided, about future adoption of autonomous vehicles, along with strong resistance to a future of shared car ownership. The study also shows that 60% of respondents favour a private use, private ownership model as being the most appealing way of accessing autonomous transport.
This is at odds with the previous industry assumption that shared ownership would form the core of future mobility.
Co-author of the study, Lukas Neckermann, said consumers need to be inspired by the benefits of autonomous vehicles, instead of being flummoxed by the technology. — WR.