Thembu Royals Magazine - - Guerilla Marketing, Contd. -

A Bad Shoe;

Some of the char­ac­ter­is­tics of a bad shoe are as fol­lows;

High heels. The higher the heel, the more ‘bad’ the shoe is.

Nee­dle pointed high heels.

To­tally flat shoes with no cush­ion­ing or arch sup­port.

They fail to ab­sorb shock in your feet hit­ting the ground. Lack of sup­port can cause your feet rolling in­ward, stretch­ing lig­a­ments and ten­dons up to the knee. Once this hap­pens your an­kle gets af­fected lead­ing to driv­ing your knee out. Nat­u­rally, the hip has to take the pres­sure too, lead­ing to fur­ther com­pli­ca­tions that may go right up your en­tire body frame.

Small, tight-fit­ting shoes. Shoes with pin-pointed front ends. Shoes with soles that are not hard enough and do not pro­tect your shoe from sharp ob­jects. Shoes which have in­side have tags, seams or any other ma­te­rial that could ir­ri­tate your foot. Shoes that are made of plas­tic ma­te­rial; and many more.

Dan­gers as­so­ci­ated with wear­ing a ‘bad’ shoe;

The dan­gers as­so­ci­ated with wear­ing a ‘bad’ shoe are vast. These dan­gers start with a dam­age to one’s feet then go up one’s en­tire body. Most (not all) of the dan­gers both to one’s feet and the whole body are as­so­ci­ated with wear­ing high heels.

Claw toe; The toe joint near­est the foot bends up­wards and other joints bend down­wards.

Ham­mer toe; The mid­dle joint curls down­wards. Corns; Thick spots on top of or be­tween the toes from ex­cess shoe pres­sure.

Bu­nions; Hard, bony out­crop­pings that form on the big toe.

In­grown toe­nails; Toe­nails that grow painfully into the skin, caused by shoes that crowd the toes.

Pump bump; A painful swelling on the back of the heel from wear­ing high heels.

Tight­en­ing and short­en­ing of the Achilles ten­don, the band of tis­sues that go up the back of one’s an­kle; and many more.

In our next fea­ture, we will con­tinue to dis­cuss dan­gers that af­fect the en­tire body, how to pre­vent mak­ing use of ‘bad’ shoes, what is a ‘good’ shoe, and the like.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.