Thembu Royals Magazine - - Guerilla Marketing, Contd. -

There is a great con­cern though from the busi­ness sec­tor that the lev­els of fraud and cor­rup­tion both at gov­ern­ment and also at pri­vate cor­po­ra­tions level has been on a steady in­crease in the past 5 years or so. Un­less this con­cern is ad­dressed well the coun­try risks los­ing cred­i­bil­ity and in­vestor con­fi­dence. All the nec­es­sary ‘in­fra­struc­ture ‘ to re­solve fraud and cor­rup­tion has been in place from time im­memo­rial. What is needed is the po­lit­i­cal will to im­ple­ment this ‘in­fra­struc­ture’ to res­cue this great coun­try.

Start­ing a multi-mil­lion rand busi­ness in any coun­try is a very in­ter­est­ing mat­ter as the in­vestor con­cerned needs to have a firm un­der­stand­ing of the ba­sics and the dy­nam­ics that are ap­pli­ca­ble and are at play in that en­vi­ron­ment fail­ing which one risks los­ing one’s in­vest­ment. A pop­u­lar proverb from stone age states that … “when in Rome, do as Ro­mans do…” This proverb sim­ply means that when you are in a dif­fer­ent en­vi­ron­ment than yours, it is ad­vis­able to fol­low the cul­ture of the place where you are so that your life might be eas­ier…This proverb is rel­e­vant in busi­ness. The ar­ti­cle ex­am­ines some of these most im­por­tant ba­sics and dy­nam­ics that one must look at, and how should a po­ten­tial in­vestor deal with these mat­ters in order to have a healthy busi­ness re­la­tion­ship mov­ing for­ward.

For the sake of ex­pe­di­ency and clar­ity, the ar­ti­cle made use of a Min­ing Com­pany as a “Mul­ti­mil­lion Rand Busi­ness”. It must be em­pha­sized though that the ba­sic prin­ci­ples that are used in this ar­ti­cle are equally ap­pli­ca­ble to any other sec­tor or field, of course with nec­es­sary changes.

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