Tourism Guide Africa - - CONTENTS -

In 2012, sta­tis­tics re­leased by busi­ness con­sul­tancy Prow­ess.org.uk, in­di­cated that more than 126 mil­lion women en­trepreneurs were start­ing or run­ning both large and small busi­nesses in 67 economies in 2012. Fe­male en­trepreneur­ship is also high on most gov­ern­ments’ agenda, and global ad­vi­sory com­pany McK­in­sey es­ti­mated that if women were fully con­tribut­ing to en­ter­pris­ing, 12 tril­lion US Dol­lars could be added to global GDP.

In ad­di­tion, the World Bank has ad­vised that the rate of fe­male en­trepreneur­ship is higher in Africa than in any other re­gion of the world. With th­ese strong in­di­ca­tions that women en­trepreneurs are on the rise, the WTM Africa team is pleased to an­nounced the ad­di­tion of the Women in Travel Meetup to its 2018 pro­gramme.

Women in Travel, es­tab­lished of­fi­cially as a so­cial en­ter­prise in 2017 fol­low­ing years of suc­cess­ful events, aims to lever­age the global travel and tourism in­dus­try to pro­vide women with the op­por­tu­nity to ful­fil their eco­nomic and in­di­vid­ual po­ten­tial through ed­u­ca­tion, en­gage­ment and en­trepreneur­ship.

“Our vi­sion is to pro­vide com­mu­ni­ties in key re­gions (UK, Mid­dle East, Africa and Latin Amer­ica) with a sus­tain­able liveli­hood by en­abling women to be­come eco­nom­i­cally in­de­pen­dent through en­trepreneur­ship and a thriv­ing ca­reer in the travel and tourism in­dus­try and in so do­ing, to be­come a recog­nised cat­a­lyst for women em­pow­er­ment in the in­ter­na­tional travel and tourism sec­tor,” says Alessan­dra Alonso, Founder of Women in Travel.

The Women in travel Meetup at WTM Africa 2018 will con­sist of a half-day pro­gramme in­clu­sive of panel de­bates, group men­tor­ing ses­sions and the op­por­tu­nity to net­work.

“WTM Africa has al­ways fo­cused on the up­lift­ment and growth of the travel sec­tor, a pow­er­ful and vi­brant in­dus­try that has long been a pop­u­lar vo­ca­tion for women. Com­bin­ing our ex­ten­sive net­work with Women in Travel is a nat­u­ral pro­gres­sion set to em­power fe­male at­ten­dees from all over the con­ti­nent, and we’re ex­cited to add this to our al­ready di­verse pro­gramme,” says Chardon­nay March­esi, Gen­eral Man­ager of African Travel Week.

Im­age: Alessan­dra Alonso, founder of so­cial en­ter­prise, Women in Travel CIC

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