The goals of con­ser­va­tion and com­mu­nity up­lift­ment can only be sus­tain­able over the long term if they are matched by tourism of­fer­ings that are run on sound com­mer­cial prin­ci­ples.

Prod­uct Re­fine­ment & Ex­pan­sion

So, whilst much ef­fort is be­ing spent on the flora and fauna side, Lal­i­bela recog­nises that the lodge and game ex­pe­ri­ence that Lal­i­bela pro­vides for guests, needs to be con­sis­tantly at a level to en­sure that sup­port from the travel trade con­tin­ues, and that it grows.

To this end Lal­i­bela will be broad­en­ing it's of­fer­ing by adding a new 10-bed tented camp, due to open in mid-Oc­to­ber. Whilst the idea is to add ad­di­tional ca­pac­ity by way of ex­tra rooms at ex­ist­ing lodges as well as a pri­vate villa, these ideas will be com­mu­ni­cated to the travel trade only once they be­come firm plans.

Part­ner­ing with the Travel Trade

There is much de­bate about the role of the tour op­er­a­tor and travel agent in these times of rapid tech­no­log­i­cal change. Lal­i­bela be­lieves that the travel trade has a sig­nif­i­cant role to play in the lodge in­dus­try, given the com­plex­i­ties of sea­son­al­ity, logistics, and the like that come into play when de­cid­ing on the sa­fari por­tion of an itin­er­ary – knowl­edge that only a travel pro­fes­sional can pro­vide.

With all the ex­cit­ing changes tak­ing place at Lal­i­bela, this is the ideal time for travel trade pro­fes­sion­als to con­tact Lal­i­bela Game Re­serve and to learn about the var­i­ous de­vel­op­ments tak­ing place.

For more info con­tact Ver­non on +27 (0)41 581 8170 or email book­[email protected] lal­i­ or visit www.lal­i­

About the Au­thor: Ver­non Wait is the Manag­ing Di­rec­tor of Pem­bury Tours -a lead­ing SATSA ac­cred­ited tour op­er­a­tor es­tab­lished in 1996, and of­fer­ing tour itin­er­ar­ies across South­ern and East­ern Africa.

For more info visit

“The only man I envy is the man who has not yet been to Africa – for he has so much to look for­ward to”


Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.