ITB Asia 2017 Sold Out

Tourism Tattler - - EDITORIAL -

ITB Asia 2017 at­tributes this years' de­mand to strong sup­port from Asian ex­hibit­ing com­pa­nies (60%) and the launch of new fea­tures to com­mem­o­rate its 10th an­niver­sary.

For the first time this year, ITB Asia will host Brazil's Rio Con­ven­tion and Vis­i­tor Bu­reau, the Moscow City Gov­ern­ment, Pro­mote Ice­land, as well as an African Pav­il­ion, among many oth­ers.

The strong growth per­for­mance at ITB Asia 2017 is led by BRICS economies that show ex­ceed­ing ex­hibitor stand book­ing growth rates, with South Africa (200%), Rus­sia (183%) and Brazil (100%) pav­ing the trend. China is also grow­ing its pres­ence at ITB Asia by 31% this year with Ctrip, Wuzhen Tourism, Hua Min Tourism & Reser­va­tion, Shang­hai Top­town In­ter­na­tional Travel Agency and many more set to fea­ture dur­ing the show.

In the African Pav­il­ion, Tu­nisia and Rwanda will make their de­but, join­ing Kenya Tourism Board and other African ex­hibitors from Tan­za­nia, Botswana, South Africa, Namibia and Su­dan. This comes as no sur­prise given that the African mar­ket has shown an ex­cep­tional growth of 25% at this year's show.

Europe is a close sec­ond hav­ing recorded a 23% growth which is led by the Greek Na­tional Tourism Or­gan­i­sa­tion and Spain Tourism Board. This growth is also sub­stan­ti­ated by a grow­ing num­ber of ex­hibitors from the Balkan Penin­sula, in­clud­ing coun­tries such as Ro­ma­nia and Bos­nia & Herze­gov­ina.

In ad­di­tion, Scan­di­na­vian mar­kets have marked a 21% growth as lead­ing mar­kets such as Fin­land and Nor­way show stronger ex­hibitor de­mand. This is fur­ther strength­ened by Pro­mote Ice­land which joins ITB Asia for the first time.

While African and Euro­pean mar­kets ap­pear to dom­i­nate the show floor, North Asia will fea­ture promi­nently dur­ing ITB Asia 2017 too.

Del­e­gates can look for­ward to a strong show­ing by Ja­pan and Korea at this year's show as Ja­pan recorded an 89% growth in ex­hibitor book­ings while Korea recorded a stag­ger­ing 112% growth, thanks to Korea Tourism Or­gan­i­sa­tion, Seoul Tourism Or­gan­i­sa­tion and Jeju Con­ven­tion & Vis­i­tors Bu­reau.

Ear­lier this year, ITB Asia had signed a part­ner­ship with Korea Tourism Or­gan­i­sa­tion to boost Korea's ap­peal as a key des­ti­na­tion in South­east Asia.

“As we cel­e­brate our 10th an­niver­sary this year, the sub­stan­tial growth in ex­hibitors un­der­lines how ITB Asia has firmly es­tab­lished it­self as the lead­ing in­dus­try event in the re­gion. The Asian out­bound mar­ket con­tin­ues to at­tract huge in­ter­est and we are de­lighted to see such lev­els of growth from var­i­ous key mar­kets at the show this year. As early as now, we are ac­cept­ing book­ings for the 2018 show,” said Ka­t­rina Le­ung, Ex­ec­u­tive Di­rec­tor of Messe Ber­lin (Sin­ga­pore), or­gan­iser of ITB Asia.

Ex­plor­ing “The Fu­ture of Travel”, ITB Asia 2017 will fea­ture in­dus­try heavy­weights from the travel and tourism sec­tor as well as global brand names from the tech­nol­ogy sec­tor.

The show will take place from 25 – 27 Oc­to­ber 2017 at the Sands Expo and Con­ven­tion Cen­tre, Ma­rina Bay Sands, Sin­ga­pore.

ITB Asia 2017 is or­gan­ised by Messe Ber­lin (Sin­ga­pore) Pte Ltd and is sup­ported by the Sin­ga­pore Ex­hi­bi­tion & Con­ven­tion Bu­reau.

For more in­for­ma­tion visit

Cel­e­brat­ing its 10th an­niver­sary as ‘Asia’s Lead­ing Travel Trade Show’, ITB Asia 2017 has com­pletely sold out ahead of its mile­stone show this Oc­to­ber, at­trib­uted to a tremen­dous surge in booth book­ings from the global mar­ket.

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