Women In Beauty

We speak to in­flu­en­tial voices in the beauty arena about their ca­reers, goals and the role they play in this mul­ti­fac­eted sphere

True Love - - NEWS - By LER­ATO SEUOE



When did you fall in love with make-up? I stud­ied make-up and when I re­alised how re­laxed it made me feel, the love de­vel­oped from there. Make-up is my es­cape.

Tell us about your ca­reer high­lights. Do­ing Mam’Win­nie Madik­izela Man­dela’s make-up was a big ca­reer high­light, as well as get­ting my sec­ond award from the Marie Claire Image Mak­ers Awards.

What do you en­joy about your job?

I love work­ing with peo­ple that re­spect and un­der­stand what I do. I en­joy meet­ing peo­ple who have saved money just for me to work my magic on their spe­cial days. It’s so heart­warm­ing!

What’s the most chal­leng­ing part of your job?

Peo­ple al­ways ask if ‘I just do make-up?’ for a liv­ing.

What’s next for Clara?

I plan to open doors for new tal­ented makeup artists. Watch this space! CYN­THIA GWEBU


Tell us about your job.

I am a full-time beauty blog­ger. I ex­press my cre­ativ­ity through so­cial me­dia and my web­site, Cyn­thi­aGwebu.com.

What in­spired your ca­reer path?

I had dreams of be­com­ing a writer and magazine ed­i­tor. Af­ter a short stint at the Lon­don Col­lege of Fash­ion, I came back home to an in­tern­ship which even­tu­ally turned into a full-time job as Ju­nior Beauty Ed­i­tor for an on­line com­pany. I then branched out on my own as a full-time blog­ger. My schedule varies. I shoot for my YouTube chan­nel twice a week, re­spond to e-mails, rush to the air­port to catch a flight for meet­ings in Joburg, at­tend press events and up­dat­ing my blog reg­u­larly. What’s the se­cret to be­ing a suc­cess­ful blog­ger?

Bal­ance is cru­cial be­cause work can be over­whelm­ing. Hav­ing a good sup­port sys­tem keeps you grounded, and don’t for­get your unique voice and why you started this jour­ney in the first place. Ad­vice for as­pir­ing beauty blog­gers? Just start. An in­ter­net con­nec­tion and a de­vice is the foun­da­tion to your em­pire. LER­ATO SELEPE TI­TLE: BRAND MAN­AGER Tell us about your job? I com­pare my job to rais­ing chil­dren – it en­tails tak­ing care of each brand like a child, un­der­stand­ing that each one needs spe­cial at­ten­tion to grow. I am re­spon­si­ble for the plan­ning, de­vel­op­ment and all mar­ket­ing ef­forts with the aim of in­creas­ing the brand’s value.

Name one ca­reer high­light. It’s be­ing in­volved in the process of launch­ing new prod­ucts. I don’t take for granted the amount of hard work, re­search, test­ing and all ef­forts that go be­hind cre­at­ing new prod­ucts. It’s stress­ful, yet the most ful­fill­ing part. What is the most glam­orous part about what you do? See­ing it all come to­gether! For me the most glam­ourous part is sit­ting at home and see­ing a TV commercial that I know I was part of com­ing to life; it’s driv­ing past an amaz­ing bill­board that I know we worked tire­lessly to com­plete; go­ing through a magazine and see­ing our print ex­e­cu­tion.

What’s next for Ler­ato? Cre­at­ing more mean­ing­ful campaigns that res­onate with our con­sumers. Us­ing each brand for pur­pose­ful brand­ing and en­sur­ing that each one de­liv­ers on its prom­ise.


Tell us about your busi­ness. Liyanda is a hair sa­lon lo­cated at 7 Sun­ny­side Road in Mel­rose, Joburg, We are ded­i­cated to pro­vid­ing high cus­tomer sat­is­fac­tion by ren­der­ing an ex­cel­lent ser­vice with qual­ity prod­ucts in an en­joy­able at­mos­phere. Our stylists are trained and qual­i­fied to do all hair ser­vices for all hair types, our great­est spe­cial­ity be­ing braids and faux locs. We also have an ex­clu­sive bar­ber room ded­i­cated to gen­tle­man grooming. What sets your sa­lon apart?

The ‘Liyanda Ex­pe­ri­ence’ of­fers clients the op­por­tu­nity to en­ter into a sanc­tu­ary and ex­pe­ri­ence the best hair treat­ments. Our goal is to de­liver head-to-toe con­fi­dence to all our clients. Be­cause we are not in a mall, we have very flex­i­ble open­ing and clos­ing hours. Why a hair sa­lon?

Af­ter six years at L’Oréal man­ag­ing Mizani, I gained ex­pe­ri­ence on run­ning a sa­lon busi­ness. That, cou­pled with a love for peo­ple and a pas­sion for African hair, and a de­sire to cre­ate jobs, prompted me to start my sa­lon busi­ness. What ad­vice would you give to an as­pir­ing sa­lon owner?

A start-up re­quires a lot of pa­tience and hard work. When the go­ing gets tough – and it will – al­ways re­mem­ber why you started. Be pre­pared to not make a profit in the first six months.

Any fu­ture plans for Liyanda?

I would like to groom and em­power my top stylists to be co-own­ers when I open more Liyanda branches.

NAME: BUYI XABA TI­TLE: BRAND MAN­AGER Tell us about your job. I am Head of Mar­ket­ing and Pub­lic Re­la­tions for Black Opal South­ern Africa Re­gion. I’m re­spon­si­ble for mar­ket­ing ac­tiv­i­ties and over­see­ing de­vel­op­ment and de­liv­ery of mar­ket­ing strate­gies for the busi­ness.

Name one ca­reer high­light.

Sign­ing Somizi Mh­longo as our brand per­son­al­ity. I was the first mar­keter to make such a bold de­ci­sion – I broke in­dus­try norms by sign­ing a male per­son­al­ity to en­dorse a cos­metic brand. It was an iconic mo­ment for the cos­metic in­dus­try as a whole.

What’s the most glam­orous part about what you do?

[Ha­haha!]My job may ap­pear glam­orous but trust me, it’s not! I work long hours, travel ex­ten­sively, and I work on pub­lic hol­i­days. I re­ally don’t know the dif­fer­ence be­tween Sun­day and Mon­day! What is the se­cret to a suc­cess­ful ca­reer in your field? I have cre­ated my own stan­dards. It’s easy to mea­sure progress that way. You must set very clear and di­rect strate­gies, re­view all ob­jec­tives and ac­tion plans to en­sure you’re on track. What’s next for Buyi? I’m the project leader for the brand ex­pan­sion to the neigh­bour­ing mar­kets. I am pleased to an­nounce that our Zam­bian of­fice will be fully op­er­a­tional by Septem­ber. Africa is the fu­ture!

NAME: SPHELELE MJADU TI­TLE: UNILEVER HEAD OF PR Tell us about your job. My key role is to en­hance and pro­tect the rep­u­ta­tion of the brands that I work with. In the new world of all-things dig­i­tal, my job also in­volves build­ing brands by cre­at­ing pur­pose-driven campaigns. This re­quires me to de­velop a clear strate­gic roadmap, which in­cludes strate­gic and com­pre­hen­sive earned, paid, so­cial and owned chan­nel plans. The brands that I work with in­clude Ponds, Dove, Lux and Vase­line, to name a few. Name one ca­reer high­light. A ca­reer high­light was con­cep­tu­al­is­ing and ex­e­cut­ing the first ever Com­mu­ni­ca­tions Pil­lar Strat­egy for Unilever Beauty & Per­sonal Care. This has en­abled us to lead trends and drive our point of view, which has placed us in the beauty in­dus­try as thought lead­ers. An­other was help­ing our brand teams garner a record-break­ing (over 200) num­ber of brand beauty awards over five years. What is the most glam­orous part about what you do? It’s ex­e­cut­ing a pow­er­ful brand ex­pe­ri­ence, con­tent and in­flu­ence. That re­quires me to work closely with the brand teams in or­gan­is­ing and host­ing brand ex­pe­ri­ences. What’s the se­cret to a suc­cess­ful ca­reer in your field? Be con­sis­tent, vo­cal and pro­lific. Com­mu­ni­ca­tions is not some­thing that you can turn on and off as you wish. What’s next for Sphelele Mjadu? To mas­ter new PR tools, ex­pand my skills, and work on my

MCom in Com­mu­ni­ca­tions & Mar­ket­ing Man­age­ment.

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