PANDOR SHARES THE TIPS THAT HELPED HER NAVIGATE LIFE AS A FIRST-TIME CEO

Utilise your support system. Be it family, other entrepreneurs, mentors, investors, or entrepreneur support networks, because it’s difficult, and you often experience a lot of selfdoubt.

Have a unique combination of skills, insights and an ability to execute. This will give you a competitive advantage and place you miles ahead of your peers. It will also help you worry less about what your competitors are doing, and make you solutions driven.

Have a good business partner. In my case, having a partner who complements me from a skills perspective, and one who also challenges my decisions in a constructive way, has been a great help. It’s also reassuring to have someone who shares in the difficulties of starting a business.

Be goal-focused. In growing the business, set realistic goals and really push yourself to achieve them. Where you can, share these with your employees, shareholders or mentor so they can hold you accountable.