TAKE A SIP OF THE FESTIVE SPIRIT
Give and receive by buying one of five select spirits brands from Pernod Ricard.
Choose your drink wisely this festive season. Buy one of five spirits from Pernod Ricard’s Phakamisa ispirit product range and you’ll not only receive a gift, but you’ll also be giving back to South African makers in the form of education, support and funding.
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Purchase a bottle of Jameson Select Reserve Irish whiskey, Ballantine’s Finest blended Scotch whisky, The Glenlivet Founder’s Reserve single malt Scotch whisky, Chivas Regal 12-YearOld blended Scotch whisky or Beefeater London Dry gin and receive a free gift.
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You’ll receive either a citrus juicer, ice mould or a sound amplifier – all of which have been inspired by some of the country’s most gifted wood makers.
GIVE THIS
Part of the proceeds from every bottle sold will go towards supporting the local artisans who inspired these gifts by providing them with SETA-accredited courses. Many makers don’t have formal training, and these courses will assist them by covering business management, manufacturing, technology and accounting. They will also be provided with the resources they need to grow their businesses. “We’re offering South Africans the gift that keeps giving back by pairing each of the country’s most loved spirits brands with a complimentary gift inspired by local makers,” says Gregory Leymarie, the CEO of Pernod Ricard South Africa & Sub- Saharan Africa. “Every purchase counts, which is why we’re encouraging as many people as possible to join the Phakamisa ispirit movement and help contribute towards uplifting local makers.”
PERNOD RICARD AND THE GDED
To ensure longevity and maximum impact, Pernod Ricard has partnered with the Gauteng Department of Economic Development (GDED) for the successful roll out of its Phakamisa ispirit campaign. In partnership with the GDED, Pernod Ricard plans to create a sustainable environment for artisans by establishing five workshops across Gauteng in the next five years, accommodating approximately 100 makers in the province. The wine and spirits seller says it aims to grow makers’ businesses to accommodate up to 1,000 new jobs across all its workshops. The makers will also have access to a virtual showroom enabling them to photograph and instantly display their creations to a broad range of prospective online clients.