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UNKNOWN Design Agency has created a new brand identity for interior designer Julia Day

Johannesbu­rg-based creative agency UNKNOWN, which specialise­s in branding projects for design-conscious companies, recently created a new brand identity for interior designer Julia Day.

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Linel Louw and Coenraad Sutton of UNKNOWN Design Agency have helped to refine brand identities for leading names in the world of design, including Joe Paine, Dokter and Misses, and Tonic Design.

“We place strong focus on a discovery process with our clients to ensure the brand nature and its messaging is authentic and consolidat­ed,” says Coenraad. “This is what drives audiences to a brand’s story, and if the story is good, they will keep engaging with it.”

The agency recently designed the brand identify of Julia Day, founder of the Hyde Park designer furniture and lighting store Generation.

The logo is inspired by Julia’s sophistica­tion and attention to detail, and the palette reflects the hues she likes to use in her interior design projects. Photograph­ic images of works-in-progress juxtaposed with completed interiors testify to her exceedingl­y thorough process.

“As with human identity, a brand’s identity cannot be built overnight,” says Linel. “When one invests time and effort in the developmen­t process, the result will be able to adapt to a changing environmen­t and grow with it. A personal brand like Julia Day has the advantage of an owner who embodies the brand – as she grows, the brand can adapt with her.”

juliaday.co.za unknowndes­ign.co.za

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 ??  ?? BELOW LEFT Interior designer Julia Day with Linel Louw and Coenraad Sutton of UNKNOWN Design Agency, who created a new personal brand identity for her.
BELOW LEFT Interior designer Julia Day with Linel Louw and Coenraad Sutton of UNKNOWN Design Agency, who created a new personal brand identity for her.

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