VISI

12. Kitchen design company has a new state-of blu_line the-art showroom in Joburg

- blu-line.co.za

LBeyond a space to interact with a product, blu_line’s state-of-the-art Johannesbu­rg showroom visually displays how kitchen architectu­re can establish and reinforce a home’s aesthetic. ocated in Bryanston, Johannesbu­rg, blu_line’s sophistica­ted 600 m², two-storey showroom gives visitors the chance to not just view its finishes and interact with its innovative tech, but actually imagine how a kitchen would look in context. Different stone finishes have been combined in each considered space along with other complement­ary materials like concrete, timber, glass and aluminium. According to Philip Richards, the group brand director at blu_line, the company’s approach to kitchen architectu­re comes from two decades in the industry and focuses on four key areas: functional­ity; texture; interest, with designs that feature different levels and depths; and the creation of a dynamic space that adapts to one’s needs and the environmen­t.

The cutting-edge showroom allows you to experience the newly launched sensorline 4.0 technology, developed in-house, that includes a sensor tap system that’s seamlessly integrated into the counter and floating aluminium wall units with different light sensors depending on the intended mood. But perhaps the biggest wow-factor tech advancemen­t is blu_line’s moving stone counters and vertical panels. “We have developed a system that runs off your home automation and allows you to open up your kitchen,” explains Philip, “creating a dynamic, adaptable space that works with the surroundin­g interiors and your needs.”

blu-line’s Cape Town showroom in De Waterkant is under constructi­on and due to open in early 2020.

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