16. The new Audi RS range is designed to please stylish drivers
Design elements (and some powerful engines) transmogrify three family-focused Audis into something altogether more purposeful.
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Design, says Audi, is the number-one reason its customers buy its cars. No surprises, then, that it plays a central role in the development of all new models. And nowhere in that range is it more evident than the Audis with the RS badge on the boot. The acronym stands for Rennsport – racing sport – and these derivatives not only go very fast, but look like they’re doing so even when they’re parked.
The current Audi design DNA was introduced into the range back in 2017 with the launch of the fourthgeneration A8. All expansive surfaces and sharp edges, with the signature hexagonal “Singleframe” grille dominating the front end, Audi shrugged off any lingering criticism that, aesthetically speaking, its cars were a little too pragmatic and samey. Audi’s head of design Marc Lichte and his team have accomplished that difficult task of creating a range of vehicles that unmistakably carry common genes, but are also different enough for each to have its own character. The design language still expresses the brand’s “Vorsprung durch Technik” calling card of technological mastery, but adds to it a progressive and emotional element, the pinnacle of which are the RS derivatives. We spent a few days with three of the more family-focused models.