Me­dia to tell the story of emerg­ing coun­tries

Vuk'uzenzele - - Gryeonluaetrihaonlfsoc/ Uafsrica - Www.SAnews.gov.za

THE MEM­ORY of Madiba con­tin­ues to in­spire hope on the African con­ti­nent.

The Gov­ern­ment Com­mu­ni­ca­tion and In­for­ma­tion Sys­tem (GCIS) has called on the me­dia in BRICS coun­tries to ex­plore me­dia part­ner­ships in or­der to bet­ter tell the sto­ries of devel­op­ing economies to their cit­i­zens.

Speak­ing at a panel dis­cus­sion at the 3rd BRICS Me­dia in Cape Town, GCIS Chief Di­rec­tor for Com­mu­ni­ca­tion Ser­vice Agency Don­ald Liphoko said in­de­pen­dent me­dia in the five coun­tries – Brazil, Rus­sia, In­dia, China and South Africa should be part of the con­ver­sa­tion and tell the sto­ries of the progress in emerg­ing economies.

“What we re­ally need is to broaden this and have more voices and more ac­tive par­tic­i­pa­tion from [main­stream me­dia] so they can tell BRICS sto­ries and en­gage with the vision,” he said.

Liphoko added that this would con­trib­ute to the con­ver­sa­tion as well as peo­ple to peo­ple com­mu­ni­ca­tion to unite cit­i­zens in all BRICS coun­tries.

The 3rd BRICS Me­dia Fo­rum saw 120 me­dia del­e­gates from the five coun­tries – as well as guests from Namibia, Zam­bia, Tan­za­nia, Kenya, Malawi, Uganda, Liberia and Ghana con­verge in Cape Town for the event that was hosted by the Ex­ec­u­tive Chairperson and Co-Chair of the BRICS Me­dia Fo­rum Cai Mngzhao and Dr Iqbal Surve.

As the coun­try com­mem­o­rated Nel­son Man­dela’s 100th birth­day, Liphoko likened the BRICS part­ner­ship to those forged by the world icon af­ter his re­lease from prison to usher in a pe­riod of peace and post-apartheid pros­per­ity.

“More im­por­tantly, the South African gov­ern­ment be­lieves it has got a greater role to play in cre­at­ing an en­abling en­vi­ron­ment for the me­dia to be a pos­i­tive agent for so­cial trans­for­ma­tion," said Liphoko.

He said the coun­try was built from a dif­fi­cult apartheid his­tory where the me­dia was an in­stru­ment to keep peo­ple apart.

“We have moved in the last 24 years to an era where the me­dia has part­nered with gov­ern­ment and so­ci­ety at large to ex­plore and bring to life our vision of a bet­ter life for all.

“I am chal­leng­ing the me­dia to con­sider BRICS as such an im­prob­a­ble part­ner­ship – an op­por­tu­nity for us to think cre­atively and come up with im­prob­a­ble so­lu­tions to the world’s ills,” he said.

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