Crushing fruits for a healthier business
BY CASHING in on the healthy eating culture two KwaZulu-Natal siblings have developed an agroprocessing business.
Two uMlazi sisters are showing that fast food can be healthy, with their range of fruit salads, prepared veg and smoothies.
In their early 30s, Lona Mnguni and Lisa Mthethwa own Frutee Belliez, which supplies fresh fruit salad, smoothies and vegetables directly to customers, hotels and the catering industry in Durban KwaZulu-Natal.
“We started off by selling fresh fruit salad, made from five different fruits, in 250ml cups in schools around uMlazi. The mission was to reduce the learners’ unhealthy consumption of vetkoek,” said Mthethwa.
The sales were marginal, however, and it was only when the sisters joined eThekwini Municipality’s women empowerment programme that they were able to take their business to the next level – supplying fruit salad to caterers for weddings and funerals.
“We approached catering companies, gave them samples, and some placed orders instantly. Caterers also wanted prepared vegetables because they don’t have time to peel and chop and we decided to do that as well. At first it was difficult because everything was manual and if we had two orders on the same day, we had to sacrifice sleeping and do the job overnight,” she said.
Frutee Belliez has grown from a home enterprise to an established business with an industrial kitchen in Waterfall, five permanent employees and a steady flow of orders. The sisters have bought big machines to peel vegetables and a big blender for smoothies.
Frutee Belliez won the young agro-processor category of the KZN Department of Agriculture’s Female Farmer of the Year awards in 2010, as well as the provincial leg of the SAB Kickstart entrepreneurship programme in 2011. It came second in the Daimler Fleet Management Business Plan competition in the same year and this year, won R125 000 in the KZN Department of Agriculture Female Awards: Best Entrepreneur Processor.
The sisters plan on opening a retail store in the future.
Frutee Belliez owened by Lona Mnguni and her sister Lisa Mthethwa supply fresh fruit salad, smoothies and vegetables to customers.