Skinny Sbu Socks des­tined for suc­cess

Vuk'uzenzele - - General - Ed­win Tshiv­hidzo

For most peo­ple, socks are just an item of cloth­ing worn on the feet and there is re­ally noth­ing fancy about that.

But not for Sibu­siso Ng­wenya, whose su­per stylish socks have taken ur­ban South Africa by storm.

What be­gan as a hobby of sock col­lect­ing, rapidly turned into a suc­cess­ful busi­ness for this Tsakane-born young­ster and to­day the Skinny Sbu Socks brand can be found on shelves at ma­jor re­tail­ers such as Markhams and Spree.

Ng­wenya, 26, is the founder and head de­signer at Skinny S’bu Socks (SSS), an au­then­tic lux­ury of sock brand de­signed and man­u­fac­tured in South Africa.

Ng­wenya’s deep pas­sion for socks be­gan at a young age and he shares a per­sonal anec­dote about his height and how this was key in shap­ing his love of socks.

“I am 1.9m tall and while grow­ing up my pants were of­ten not long enough and my socks would al­ways show. I be­gan to pay a lot of at­ten­tion to the type of socks I wore be­cause they were al­ways on dis­play,” he says.

Ng­wenya be­gan col­lect­ing lux­ury socks and over the years he owned hun­dreds of pairs of th­ese branded socks. He later saw a gap in the South African mar­ket for stylish and lux­ury socks.

He started his busi­ness with his last R70 which he used to buy 14 pairs of socks and sold them in the Gau­train. The socks were sold out in min­utes.

“From that mo­ment, I never looked back, I de­cided to move from Tsakane to Jo’burg as I be­lieve that there are more op­por­tu­ni­ties for me to grow my busi­ness,” he says.

The brand be­came so suc­cess­ful that Ng­wenya be­gan strug­gling to meet the de­mand for his socks. Ng­wenya’s colour­ful line of socks tar­gets young, met­ro­pol­i­tan men.

The busi­ness em­ploys seven other young peo­ple who are help­ing with among other things, de­sign, mar­ket­ing and dis­tri­bu­tion. Ng­wenya has just opened his first shop at the sought-af­ter Mabo­neng precinct in Jo­han­nes­burg where he also hosts monthly net­work­ing ses­sions for bud­ding en­trepreneurs.

He at­tributes his suc­cess in life to the teach­ings of his mother who taught him to be busi­ness-minded from a young age.

Sibu­siso Ng­wenya was able to tar­get a niche mar­ket with his trendy socks brand.

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