New Chinese franchise set to excite SA appetites

A RECENT consumer trends survey reports that in spite of a changing lifestyle and sluggish economy, South Africans have become fast food junkies embracing affordable and immediate consumption fast food, which is good news for Happy Chopsticks that is a new Chinese fastfood and take away franchise.

The first Happy Chopsticks outlet in South Africa is at The Emporium in Sandown Road, Parklands North.

Happy Chopsticks is going to roll out three more outlets in the next six months with the next two being in Rondebosch and at the Liberty Promenade Shopping Centre, which are both opening during December, and the fourth in Khayelitsha during April next year.

“As a new-comer in the fast food industry, every smallest detail is being taken into account to brand the franchise, beginning with the common store concept for all the outlets, including the staff uniforms, the dine-in utensils, the menus, and the take-away packaging,” says Eduardo Ureta of Happy Chopsticks.

“We have managed to keep the Happy Chopsticks menu simple and relevant to the South African taste buds without deviating from the authenticity of how Chinese food should be presented and will constantly introduce new offerings to keep our menu fresh and exciting for customers.”

“Chinese food has always been in the mainstream of the South African consumer consciousness and we believe that it is about time that Chinese food should be brought to the greater majority of consumers at a moreaffordable price. We are also proud of our Halaal certification and excited to welcome our Muslim customers.

“The f r anchise was developed f r om Asia i n collaboration with individuals that have extensive experience and knowledge in the food industry. The collaboration allowed Happy Chopsticks to access all the necessary expertise and components needed to ensure the success of the brand,” says Ureta.

An indication of Happy Chopsticks’ success in tantalising local tastes is that in the short time the Parklands outlet has been open it has developed a loyal clientele that keeps returning for more.

If you have never visited Happy Chopsticks before and you don’t know where to start, then their signature dish, sweet and sour chicken, is a good place to make acquaintance with the tastes of the fast-food franchise.

As a bonus customers receive a complimentary green tea with every order of a meal. In order to ensure the authenticity of the green tea, Happy Chopsticks went to great trouble to import this brew as a value-added offering for customers.