Weekend Argus (Saturday Edition)

You’re paying lower bank charges ... thanks to Capitec

Absa’s Transact account has the lowest fees among ‘no-frills accounts’, according to Solidarity’s latest survey of bank charges. reports

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CHARGES on transactio­n accounts have fallen in real (after-inflation) terms over the past several years thanks to fierce competitio­n among the banks, as Absa, First National Bank (FNB), Nedbank and Standard Bank try to claw back market share from Capitec. According to the 2017 Solidarity Bank Charges Report, released late last week, Absa in particular is offering a compelling alternativ­e to Capitec’s groundbrea­king, simple, low-cost Global One account. Gerhard van Onselen, the eco- nomics researcher at the Solidarity Research Institute, says the report shows there is strong competi- tion in the transactio­nal banking space. “[Absa, FNB, Nedbank and Standard Bank] have little room to increase fees at the lower end of the market, and this is owing to the sus- tained pressure from Capitec’s offer. “The banks also cannot allow the gap between the bundle accounts, marketed at the middle- income group, and the cheaper accounts to get too big, otherwise they run the risk that clients may shift to the cheaper options, or simply move to competitor­s,” he says. Each year, Solidarity produces a report on the charges on trans- action accounts based on four dif- ferent user profiles: consumers who perform 12 transactio­ns a month, 17 transactio­ns a month, 25 trans- actions a month and 30 transactio­ns a month. The accounts are categorise­d according to the income group to which the account is marketed. The banks market their trans- action accounts to three different income groups. These, according to Solidarity, are: low income (basic banking), middle income (sophis- ticated banking) and higher mid- dle income (sophistica­ted banking). The exceptions are Capitec’s Global One account and Old Mutual’s recently launched Money Account. Solidarity takes into considera- tion the relatively high interest rate (starting at 5.1%) that Capitec pays on a positive balance, which offsets its charges. Thus, four sets of calcu- lations were done on the Global One account: where the average monthly balance was zero, and where it was R2 000, R5 000 and (when compar- ing it with the higher-middle-class accounts) R10 000. Note that the average monthly balance is not the same as the min- imum balance. You could have a bal- ance of zero at the end of the month, but your average balance could be R2 000 or more if, for example, you spaced out your payments over the month.

LOW INCOME

Van Onselen notes that, in the low-in- come and basic-banking space, Cap- itec was narrowly beaten this year by Absa’s Transact account, FNB’s Easy account and Nedbank’s Pay- As-You-Use account (see table). “However, when the interest paid by Capitec is taken into con- sideration, Capitec is still, but just barely, the cheapest account. With that being said, Absa’s Transact account is now a truly compelling propositio­n for clients who rarely, if ever, hold more than R2 000 in their account,” Van Onselen says. The Solidarity report notes: “Absa has made only small chan- ges to its Transact account this year, and it remains the cheapest account overall if measured on fees alone. Although some charges were increased marginally, it generally remains the same competitiv­e offer- ing that existed in 2015 and 2016.”

MIDDLE INCOME

The flagship accounts of Absa, FNB, Nedbank and Standard Bank are marketed at middle-income cli- ents with sophistica­ted banking needs. They can take the form of a bundle option, on which you pay a monthly fee for a set “bundle” of transactio­ns, or a pay-as-you-trans- act option. The report shows that the cost of a mid-level bundle account has remained about R100 a month for several years now. This represents a real decrease in the price of these accounts. “While an exact comparison of accounts over time is difficult owing to changes in the names and structures of accounts, compari- sons of similar accounts suggest there have been large decreases in the real cost of transactio­nal bank- ing almost across the board,” Van Onselen says. According to the survey, Stan- dard Bank’s Elite Plus account, which came top last year, is no longer the cheapest option among the bundle accounts. The monthly fee is R105.50. “The Elite Plus account is now surpassed by Nedbank’s Savvy Plus (R100 a month) and Absa’s Gold Value Bundle (R103). After doing away with withdrawal fees for cash at retailers, the Savvy Plus account is competitiv­e at this level this year,” Van Onselen says. Consumers in the middle-class income category who require “no-frills” pay-as-you-transact bank- ing may consider Capitec (R68.69 a month on a R2 000 average balance for 25 transactio­ns a month) and the relatively new offering from Old Mutual (R90.70), Van Onselen says. “However, when you take the interest on positive balances and existing ATM and branch infra- structure into account, Capitec is the stronger propositio­n in this space.” Apart from Capitec and Old Mutual, pay-as-you-transact options on middle-income accounts have become offering largely a er- middle- income uneconomic­al: FNB discontinu­ed the pay-as-you- transact option on its Gold Cheque account in 2015 and Absa followed suit on its Gold account last year. The only traditiona­l bank still pay- as- you- transact option in this category is Standard, whose Elite account costs a whop- ping R182.60 a month if you perform 25 transactio­ns a month.

HIGHER MIDDLE INCOME

For accounts marketed at high- clients, Van Onselen says Absa’s Platinum Value Bundle soundly beats the other banks purely on costs. The Absa account has a monthly fee of R165, Nedbank’s Savvy Bundle costs R180 a month, FNB’s Premier Unlimited is R192.50 a month, and Standard Bank’s Prestige Plus is R196.60 a month. “Costs are, however, not the only reason clients consider these more expensive accounts, which usually include additional benefits, and such benefits require individual considerat­ion,” Van Onselen says. To read the complete report, which includes a table showing the costs for all accounts across the four user profiles, go to https://soli- dariteit. co. za/ en/ bank- charges- re- port-2017/ martin.hesse@inl.co.za

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