Un­veil­ing of Gre­eff Christie’s In­ter­na­tional’s new brand­ing

Weekend Argus (Saturday Edition) - - PROPERTY -

GRE­EFF Christie’s In­ter­na­tional Real Es­tate held their re­brand launch at Kelvin Grove.

The el­e­gant event on April 18 marked the of­fi­cial un­veil­ing of their new brand­ing. The new colour scheme is grey and red, re­flect­ing ma­tu­rity, time­less­ness and so­phis­ti­ca­tion.

The red dot on the new logo is a nod to the af­fil­i­a­tion with Christie’s as it sym­bol­ises the red dot placed on “sold” art items at an auc­tion. Along with a re­design, Gre­eff Christie’s In­ter­na­tional Real Es­tate also has a new tagline, “Where it counts”.

Chief ex­ec­u­tive Mike Gre­eff de­liv­ered the key­note ad­dress. He ex­plained the his­tory of the com­pany and out­lined fu­ture plans.

Bet­ter­bond chief ex­ec­u­tive Rudi Botha gave an in­spir­ing speech, and guests en­joyed the sounds of Bish­ops Sim­ply Blue band and the Ron­de­bosch Boys Gig band.

Chief ex­ec­u­tive Mike Gre­eff, Bet­ter­bond chief ex­ec­u­tive Rudi Botha and re­gional direc­tor of Gre­eff Si­mon Raab.

Gavin Lay of New­land De­vel­op­ments, Marthi­nus Botha, direc­tor of Gre­eff City Bowl and At­lantic se­aboard, and Gre­eff South­ern Sub­urbs De­vel­op­ments agent Paul Up­ton.

Junel Hick­man from STBB, Prin­ci­pals at Gre­eff Winelands Jaco and Reon van der Merwe, and Jenny Rushin from Bet­ter­bond.

Gre­eff South­ern Sub­urbs agent in Con­stan­tia Ash­ley Barnes and Gre­eff South­ern Penin­sula agent Brenda Dick­in­son.

Gre­eff South­ern Sub­urbs agents in Tokai, Kirsten­hof and Zwaan­swyk, Karen Lit­tle, Mandy Evans and Dirk Ack­er­man.

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