Weekend Argus (Saturday Edition)
Unveiling of Greeff Christie’s International’s new branding
GREEFF Christie’s International Real Estate held their rebrand launch at Kelvin Grove.
The elegant event on April 18 marked the official unveiling of their new branding. The new colour scheme is grey and red, reflecting maturity, timelessness and sophistication.
The red dot on the new logo is a nod to the affiliation with Christie’s as it symbolises the red dot placed on “sold” art items at an auction. Along with a redesign, Greeff Christie’s International Real Estate also has a new tagline, “Where it counts”.
Chief executive Mike Greeff delivered the keynote address. He explained the history of the company and outlined future plans.
Betterbond chief executive Rudi Botha gave an inspiring speech, and guests enjoyed the sounds of Bishops Simply Blue band and the Rondebosch Boys Gig band.