Weekend Argus (Saturday Edition)

Power bossness, second act and a-rod

Jennifer Lopez seizes the limelight

-

IT WAS supposed to be Jennifer Lopez’s day off. Cue visions of her lounging by her infinity pool in BelAir. However, the multi-hyphenate performer, producer and branding maven, held a half-dozen business meetings in her home and had to forgo dinner with boyfriend Alex Rodriguez.

A gracious Bel-Air mansion, complete with miniwaterf­alls, fireplaces blazing in even empty rooms, and two bunnies that belong to Lopez’s 10-year-old twins, might seem an unlikely spot to transform into a C-suite.

But when Lopez moved in two years ago, she designed an office like a boardroom, complete with big conference table. It just happens to be next to the couture-filled space where she gets her hair and make-up done. And so she whisks in, half-dolled up, to present her opinions and outsize ideas, and she sells them: J. Lo Inc, in action.

And now, at the end of this non-day off, she strode over on

3cm glossy Louboutins, with the posture of an equestrian and a chief executive’s firm handshake, to crisply discuss how her latest movie, fits into her new entreprene­urial strategy.

It all hinges on an acknowledg­ement of her power bossness.

Here’s what Lopez, 49, has recently come to realise: that J.

Lo – the artist, the brand, the astonishin­gly dewy face and buffed physique – is even more valuable than the entertainm­ent industry has given her credit for.

Second Act,

Which is not to say she is after a bigger pay cheque exactly – although as the chorus of her recent single with Cardi B and DJ Khaled goes,

But like a lot of people in her world who have experience­d Hollywood inequity, what she is demanding, vocally all of a sudden, is her fair share.

That Lopez now openly mentions private equity as breezily as other actresses discuss character developmen­t may be thanks to Rodriguez, 43.

The Yankee-turned-sports commentato­r is a long-time investor with a sizeable real estate portfolio spread across 14 states, A-Rod Inc. He had organised several of her meetings that day and some for himself.

Yo quiero dinero.

Newspapers in English

Newspapers from South Africa