Weekend Argus (Saturday Edition)
your phone may have a cure for your fear of flying
Passengers find solace in apps that alleviate aerophobia
AFTER an Ethiopian Airlines flight crashed on March 10, killing all 157 people on-board, Nic Johns noticed something uncomfortable.
The app he developed, a number-crunching tool called “Am I Going Down?” that is meant to ease nervous flyers, started getting more downloads. That continued for a stretch of about five days, and average downloads remain up slightly since March.
“It doesn’t sit well with us, but, yes, there is a slight increase in downloads whenever there’s something like that in the news,” Johns said.
And the aircraft that gets the most searches within his app these days? The Boeing 737 Max jet, which was involved in another deadly crash in last October as well.
Johns’s experience was not a fluke. A handful of therapists and other fear-of-flying experts reported higher sales of their digital tools – apps or video courses – at about the time of the grounding, while psychologists said the plane became a fresh object of fear for those with anxiety about flying.
With concerns about Federal Aviation Administration oversight in light of the Boeing crashes and the fact that last year saw a spike in airline passenger deaths, the news around air travel has been jarring, especially for those who are generally unsettled about flying.
The International Air Transport Association noted in its most recent safety report that there were 62 aircraft accidents and 523 fatalities last year – the highest of each since 2014.
It’s not exactly clear how many people suffer from fear of flying; official statistics are hard to come by. But psychologists said the consensus is that about 20% of the population is anxious about it, while about 5% avoid it completely because of fear.
And now an increasing number of travellers are heading to their smartphone’s app store for solutions.
The Netherlands-based Valk Foundation, which operates in partnership with airlines, saw its fearof-flying-app sales spike by almost a third after the March crash, director LJ van Gerwen said in an email.
There is now about a 4% overall increase in sales. Similarly, Glenn Harrold, a hypnotherapist and author based in Britain, says he noticed a slight uptick after the second Boeing Max crash in March. He offers an app, filled with hypnotherapy recordings, called “Overcome the Fear of Flying”, and he addresses the phobia with the same type of audio in another, “Relax and Sleep Well”.
On his website, he suggests travellers cut back on news consumption leading up to a flight, pointing out that thousands of people fly safely every day, but such stories don’t generate headlines.
Meanwhile, therapist Tom
Bunn harnessed his background as an airline pilot to launch Soar, a programme he founded in 1982 to help fearful flyers; it includes courses on video and phone counselling.
Bunn, whose book Panic Free was published in April, says he also saw a spike in people enrolling in the course in March, around the time of the second Boeing
737 Max crash. And months after the grounding, business is still up approximately 15%.
The turn to digital tools for flying fears mirrors behaviour that experts have witnessed in the past several years as the marketplace for mentalhealth apps has mushroomed.
“When sort of national, widely publicised things happen that could be triggering for individuals who deal with different mental-health issues, it does seem to push people to search for some additional resources – and digital is a place where they go,” says Stephen Schueller, executive director of PsyberGuide, which evaluates digital mental health products. The site is a project of the One Mind organisation, which funds mental-health research.
Consumers may use apps and other digital tools because they can’t get to a professional for in-person treatment because of cost, availability or some other hurdle, says Schueller, an assistant professor of psychological science at the University of California at Irvine.
But some simply prefer seeking help from the comfort of the app store.
“They appreciate the convenience, they want to be able to do something on their own time,” he says. “It also kind of helps move the care to the place where you need the help the most.”
Schueller, a clinical psychologist by training, says people should read the terms of service of any programme and do some research into the product they’re using. And importantly, he says, they should not feel discouraged if they fail to make progress.
“Flying dreams mean that you’re doing the right thing with your life.” – DOUGLAS COUPLAND