THE BUTTON BILLIONAIRES AND HOW THEY SPEND THEIR MONEY

Celebrities earn loads of cash from their Instagram posts. From sports cars to mansions and lavish holidays, here’s how the highest-paid celebs spoil themselves

THE term “Influencer” is bestowed upon individuals who harness the power of social media and their own celebrity status to affect the purchasing decisions of others. Although it took some time for people and businesses to grasp the power of influencer marketing, the role has developed into a fullyfledged career that doles out a massive return on investment for influencers and brands alike.

So how much can you earn from being an influencer? No matter your guess, or how many figures you’ve added to the price, the reality will probably leave your jaw on the floor.

The highest-paid Instagrammers are, naturally, celebrities, and in recent years their paid sponsorships have become meatier and meatier.

With more cash than they know what to do with, celebrities lead lives of opulence, as evident by these top five highest-paid celebrity influencers. Here’s what they spend their money on:

147M FOLLOWERS ON INSTAGRAM R19 199 839 PER POST

She may be the youngest member of the Kar-Jenner clan, but at just 21 years old Kylie Jenner was named the “youngest self-made billionaire” in America’s Women Billionaires issue by Forbes. After all, her cosmetics company is estimated to be worth roughly $900 million (R13 billion).

From sultry bikini snaps to red, carpet-ready ensembles, whatever the picture, Jenner garners millions of likes. From her perfectly on-point posts, especially those with a very discreet, “sponsored” hashtag inserted somewhere in the caption, it’s obvious Jenner knows how to leverage her powerful social media presence.

With sponsorships and collaborations practically falling into her lap, it’s no surprise that last May, People reported that Jenner, who has over hundreds of millions of followers on Facebook, Twitter, and Instagram (not including the millions she has on Snapchat), could earn up to $1m a post (R19 199 839).

So what does one do with all that dollar? Well, the bulk of it goes towards her collection of luxury, vintage and sports cars, with the rest being invested in real estate.

Jenner already has a bursting portfolio of million-dollar mansions under her belt, having owned five houses in her short, 22-year existence. Jenner has three different Ferraris – a teal-coloured 548 Italian Spider, a yellow 488 Spider and a black LaFerrari Aperta that is said to be worth $1.4m that her ex-boyfriend Travis Scott gifted her as a “push present”.

She also has a sleek and stylish orange Lamborghini Aventador, but for days when she feels like taking it back to the retro ways, she has a vintage white Rolls-Royce.

If she needs some extra cargo room, she can always jump into her 2019 Range Rover Autobiography or her Mercedes G-Wagon.

KYLIE JENNER