Cape Town ready to welcome all tourists

THE City of Cape Town and Cape Town International Airport are ready to welcome back domestic and international tourists as the city emerges from the pandemic.

In a statement yesterday, James Vos, Mayco member for economic opportunities and asset management, said he visited the airport to unveil the Cape Town destination marketing branding, which is key to communicating with locals and visitors.

Vos said effective marketing and branding would ensure target markets were reached during this time as the City of Cape Town receives more space for branding at the airport.

He said the branding has six pillars: visit, live, work, study, play and invest in Cape Town.

Vos added he will continue to lobby for the borders to reopen, to ensure growth in visitor arrivals and stimulate supply and demand for the tourism and related industries. |