CRUELTY-FREE Stella McCartney goes into vegan skincare

STELLA McCartney has “challenged” herself to be “responsible” with her new skincare line.

She has teamed up with luxury brand LVMH to create skincare range, Stella, and “transferred the key principles” of veganism and cruelty-free production from her fashion house to her new venture.

She said: “At every stage, I have challenged myself to make the most responsible decisions, that ranges from the mode of transport (maximising sea-freight over airfreight) to banning single-use products through the innovative refill system we implemented.”

“I’ve also transferred key principles from my fashion house to my skincare line. It was important to me that the brand and the products needed to have my vegan and cruelty-free principles at its heart.

“I’m proud to say that we have been accredited by the CrueltyFree International Leaping Bunny Programme and the Vegan Society. That’s not to say it’s been easy, nor that the products are perfect.”

McCartney has launched three skincare products in the form of a reset cleanser, a restorative cream, and a serum. |