Stella McCartney doesn’t want people to realise collection is sustainable

STELLA McCartney hopes people didn’t notice she has a sustainable collection.

The 51-year-old star has reflected on her recent Paris Fashion Week catwalk show, putting her spring-summer 2023 designs on display, including designs featuring regenerative cotton and leather alternatives.

She told The Guardian newspaper: “If I’m doing my job right, you shouldn’t see any of the sustainability.

“It should just look like the most luxurious, glamorous show. I don’t want it to look like sustainable fashion – I want it to look sexy and effortless and easy.”

However, she did want to catch the eye of Bernard Arnault – the third richest man in the world and both chief executive and chairperson of LVMH – as he sat in the front row.

She explained: “I have this incredible seat at the table, and I want to use that position to change fashion from the inside. Mr Arnault is not stupid.

“While he’s watching my show, looking at all these non-leather shoes, non-leather bags, non-leather jackets, he can compare what he’s looking at with the other brands. He can see there is no sacrifice visually, or in make, or in quality, in what I’m doing.”

Her goal is to “infiltrate within”.