Weekend Post (South Africa)

SAVE US FROM DULL AND DREARY TV ADS

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AM I the only one being driven to distractio­n and despair by the interminab­le TV adverts punting the joys of buying insurance? Hardly has one advert been shown than another follows. I know that adverts serve a purpose, but why must they be so dreadfully monotonous and repetitive? Please copywriter­s, if you wish me to part with my shekels, then be a little more imaginativ­e. DERRICK FELLOWS

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