TWIT­TER CSI

Anger at No­muzi’s ‘crash’ stunt

Weekend Post (South Africa) - - Front Page -

Rap­per and tele­vi­sion pre­sen­ter No­muzi Mabena is alive and well.

This is after she had fans in a frenzy after she posted a video on so­cial me­dia which pur­port­edly recorded her be­ing in­volved in a hor­rific car crash.

It turns out it was all a pub­lic­ity stunt used in a cam­paign against drunk driv­ing.

Mabena posted a live In­sta­gram video late on Thurs­day evening which looked like it was be­ing filmed while the TV star was hold­ing her phone and driv­ing at the same time.

In the clip Mabena said she had a “big an­nounce­ment” to make.

But the sup­posed an­nounce­ment was cut short when a screech­ing noise was heard and a cracked wind­screen came into view – send­ing shock­waves across so­cial me­dia plat­forms.

Mes­sages of con­cern im­me­di­ately be­gan flood­ing in and con­tin­ued well into Fri­day af­ter­noon – un­til the cat was let out of the bag. It was a hoax.

Mabena took to Twit­ter, more than 12 hours after the video went vi­ral to an­nounce it was part of a cam­paign in part­ner­ship with Volk­swa­gen and Drive Dry, a drunk-driv­ing aware­ness ini­tia­tive.

“I part­nered with Volk­swa­gen and Drive Dry to make a change in 2019,” she wrote on her Twit­ter page.

“We don’t want to see an­other year where thou­sands of lives are lost on our roads be­cause of drink­ing and driv­ing.

“Take the pledge and make a change in 2019.”

The rev­e­la­tion sparked ou­trage, how­ever, with fans hit­ting back at Mabena. “[The] au­daci- ty to call that a cam­paign, in­stead of a silly stunt,” Wendy Tlou said.

“The mes­sage is com­pletely lost be­cause your ill-thought gim­mick had us wor­ried about some­one’s life. Did you ed­u­cate, change per­cep­tion, cre­ate mean­ing­ful aware­ness? No. Get pro­fes­sion­als to do your PR and stop this mess,” Tlou said.

An­other user said: “There are many ways of ed­u­cat­ing the na­tion – some of us were left shaken and wor­ried.”

Siyabonga Khu­malo also took to his Twit­ter ac­count.

“I’m just glad No­muzi is alive be­cause you were go­ing to start ly­ing say­ing her mu­sic was dope,” he said.

Twit­ter user Cleme Cleme said he had smelt a rat when Mabena first posted the video.

“Very theatri­cal crash­ing sound and awk­ward si­lence,” he said on the so­cial me­dia plat­form. “In a nor­mal ac­ci­dent, there would be more noise, scream­ing, skid­ding, screech­ing and tum­bling of things – in­clud­ing the phone.”

Volk­swa­gen spokesper­son Andile Dlamini said the cam­paign’s aim was to urge peo­ple to cel­e­brate life re­spon­si­bly in 2019.

“The crash and all sub­se­quent posts lead­ing up to it were staged in or­der to drive a pow­er­ful mes­sage home,” he said in a state­ment.

“With an­other De­cem­ber of dev­as­tat­ing road fa­tal­i­ties, many caused by drink­ing and driv­ing, Volk­swa­gen and Drive Dry wanted to cre­ate an im­pact­ful cam­paign that will make South Africans wake up to the re­al­i­ties of the be­hav­iours that are con­doned on so­cial me­dia.

“The cam­paign aims to in­spire driv­ers to make a be­havioural change and think twice be­fore drink­ing and driv­ing,” the state­ment said.

“The cam­paign also hopes to en­cour­age friends and fam­ily to speak out against their loved ones when they iden­tify signs of drink­ing and driv­ing.”

FALSE ALARM: TV pre­sen­ter No­muzi Mabena and, right, the In­sta­gram shot that caused the stir

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