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LON­DON — Celebri­ties who bom­bard fans with Twit­ter up­dates are likely to have shorter ca­reers than those who main­tain an aura of mys­tique, ac­cord­ing to a sur­vey.

Easy ac­cess to stars through so­cial net­work­ing web­sites has made them less ap­peal­ing and in­creases the like­li­hood of fol­low­ers get­ting bored, con­sumer re­search by pub­lish­ers Bauer Me­dia said. “In this so­cial me­dia age, it’s all too easy to fol­low your mu­si­cal icons on a min­uteby-minute ba­sis. There’s a con- sen­sus within the in­dus­try that this ease of ac­cess is lead­ing to artists los­ing ap­peal more quickly,” the Phoenix IV re­port said.

Al­though younger fans sur­veyed said they were thrilled by 24-hour ac­cess to their favourite stars, older re­spon­dents said their in­ter­est was tem­pered by a han­ker­ing for days when stars were “more spe­cial”.

“Meet­ing bands isn’t about wait­ing for 10 hours out­side a gig these days — you can buy a day out with your favourite band. But sep­a­ra­tion can be good — know­ing too much can kill off rock stars,” said Ni­chola Browne, for­mer edi­tor of mu­sic mag­a­zine Ker­rang!. Tweets on U.S. singer Katy Perry’s page in­clude: “What does it mean when you see the num­ber 33 all the time? For in­stance, I’ve seen it over 7 times to­day.” While U.S. ac­tress Demi Moore, one of Twit­ter’s most pro­lific celebrity users with over 3,5 mil­lion fol­low­ers, wrote yes­ter­day: “Kind of dig­ging soft curls with a side part. A good change from straight with a mid­dle part?” — Reuters.

A “SU­PER-IN­JUNC­TION” refers to a Bri­tish legal gag­ging or­der that not only pre­vents the me­dia from re­port­ing the de­tails of a story, but also for­bids men­tion of the ex­is­tence of the in­junc­tion it­self. — SOUTH African Guess model and...

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