TWITTER ACCESS: CELEB TWITS SEE STAR QUALITY WANING
LONDON — Celebrities who bombard fans with Twitter updates are likely to have shorter careers than those who maintain an aura of mystique, according to a survey.
Easy access to stars through social networking websites has made them less appealing and increases the likelihood of followers getting bored, consumer research by publishers Bauer Media said. “In this social media age, it’s all too easy to follow your musical icons on a minuteby-minute basis. There’s a con- sensus within the industry that this ease of access is leading to artists losing appeal more quickly,” the Phoenix IV report said.
Although younger fans surveyed said they were thrilled by 24-hour access to their favourite stars, older respondents said their interest was tempered by a hankering for days when stars were “more special”.
“Meeting bands isn’t about waiting for 10 hours outside a gig these days — you can buy a day out with your favourite band. But separation can be good — knowing too much can kill off rock stars,” said Nichola Browne, former editor of music magazine Kerrang!. Tweets on U.S. singer Katy Perry’s page include: “What does it mean when you see the number 33 all the time? For instance, I’ve seen it over 7 times today.” While U.S. actress Demi Moore, one of Twitter’s most prolific celebrity users with over 3,5 million followers, wrote yesterday: “Kind of digging soft curls with a side part. A good change from straight with a middle part?” — Reuters.
A “SUPER-INJUNCTION” refers to a British legal gagging order that not only prevents the media from reporting the details of a story, but also forbids mention of the existence of the injunction itself. — www.metro.co.uk SOUTH African Guess model and...