NCSPCA ‘de­lighted’ that gold­fish ad­vert is with­drawn

Weekend Witness - - News -

JO­HAN­NES­BURG — The Na­tional Coun­cil of SPCAs is “de­lighted” that an ad­vert fea­tur­ing a gold­fish strug­gling to breathe has been with­drawn.

“The Na­tional Coun­cil of SPCAs be­lieves that the def­i­ni­tion of an an­i­mal in the An­i­mals Pro­tec­tion Act in­cludes fish and that with­out a doubt, fish can suf­fer and feel pain,” spokesper­son Christine Kuch said.

“The NCSPCA is de­lighted to re­port on [the] land­mark find­ing.”

She was re­act­ing to a rul­ing by the Ad­ver­tis­ing Stan­dards Au­thor­ity (ASA) that an ad­vert by the SA Cys­tic Fi­bro­sis Trust, fea­tur­ing a gold­fish out of wa­ter on a ta­ble strug­gling to breathe, must be with­drawn. In the ad­vert, the fish is thrown back into the wa­ter af­ter a few sec­onds and swims around again.

A voice-over then states, “Like a fish out of wa­ter should be an ex­pres­sion, not some­thing to de­scribe your breath­ing, yet to­day mil­lions around the world suf­fer from a de­bil­i­tat­ing, ter­mi­nal disease called cys­tic fi­bro­sis — a disease that makes them feel like they’re about to take their last breath. The South African Cys­tic Fi­bro­sis Trust needs your help ”

ASA re­ceived a com­plaint about the ad­vert from Ms J.D. Baird, who said it showed cru­elty to an­i­mals as the fish had to fight for its life.

Kuch said there was sci­en­tific proof that gold­fish could feel pain. There was no su­per­vi­sion by a rel­e­vant or­gan­i­sa­tion, such as the An­i­mal Anti-Cru­elty League, dur­ing the shoot­ing of the ad­vert.

The Tele­graph re­ported that sci­en­tists had done tests on gold­fish to try and de­ter­mine if they felt pain.

In the test, half the fish re­ceived a painkilling in­jec­tion of mor­phine and half did not, af­ter which all fish were ex­posed to painful heat.

The re­ac­tions were the same ini­tially, but two hours af­ter­wards, the fish that did not get mor­phine, “showed hov­er­ing be­hav­iour and were less ac­tive”, sci­en­tist Joseph Garner said. — Sapa.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.