Apple marr ed b y ‘Bendgate’ sag a
Creative counter advertising adds to woes
THE launch of Apple’s new iPhone range has been marred by the “Bendgate” saga with the multinational now beset by creative c ounter ad vertising b y c ompetitors.
Appygeek.com r eleased an online guide to exactly how people have poked fun at Apple over the expensive new saga.
“Earlier this week, some iPhone 6 Plus were unpleasantly surprised seeing their phones getting bent in pockets. Soon after that, more bending tests followed, revealing that the phone/tablet is more susceptible to such accidents than the smaller iPhone 6, and that competing devices can’t be similar ly bent.
“And when something like #Bendgate happens to a company like Apple, you can be almost certain that plent y of people will make fun of it online, including mayn of Apple’s c ompetitors,” the y je sted.
Speaking of flexible smart phones, LG quickly came up with a response for Apple’s #B endgate pr oblem.
“Our phone doesn’t bend, it fle xes … on purpose, ” the c ompany wr ote on Twitter, publishing a picture of its LG G Flex fle xible displa y smartphone.
KitKat also took to Twitter to say that “we don’t bend, w e br eak”, pos ting an image that sho ws a br oken KitK at bar.
Heineken meanwhile, told Apple that bending happens to its bottle caps all the time.
HTC also took a hit at Apple on Twitter, promoting its HTC One M8 smart phone. “Designed to withstand the most demanding en vironments … lik e y our pockets,” HT C said.
Apple Inc br oke it s silenc e on c omplaints about bending iPhone s, hour s after withdr awing a glit chridden soft ware update as the company struggles to restore momentum to the r ollout of it s latest phone s.
“With normal use, a bend in iPhone is e xtremely r are and thr ough our fir st six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus,” Apple spokesperson Trudy Muller said in an email.
Apple shares closed down nearly four percent at $97,87 (R1 101) on Thursday, wiping out near ly $23 billion in mar ket value. — W WRReuters.
iPhone 6 being bent .