THE EVOLUTION OF A SCENT
“The first bloom of scent from a freshly applied fragrance is dominated by ‘top notes’,” says Will Andrews, director and technical expert of fragrance communication at Coty. “Lightweight and volatile, these are usually fresh and citrusy or sweeter floral notes – they set the scene. When the weather is hot, they are gone after 30 minutes. Once evaporated, the ‘drydown’ phase of the fragrance comes through, which is a combination of the heart and base notes. This is the true scent profile you will live with from day to day and you can therefore make a reliable selection based on this.” Scents fall into three camps – and whether you’re a fan of chypre (we’re talking warm, dry and woody), oriental (spicy and musky) or floral (does what it says on the tin), high temperatures will make your fragrance develop more quickly and could change your scent of choice.