Rachael Dun­seath (42) is the founder of an or­ganic, ve­gan skin­care prod­uct line

Women's Health (South Africa) - - LIFE ETC -

“Two years ago, I con­sid­ered clos­ing down my skin­care busi­ness. It had been seven years in the mak­ing – I’d taken vol­un­tary re­dun­dancy from a job in fi­nance to start it – but I felt like I’d taken it as far as it could go. Ev­ery time I con­sid­ered ex­pand­ing the busi­ness, my brain would scream things like, ‘ I know noth­ing about the man­u­fac­tur­ing process’ and, ‘ I have no idea how to ap­proach big re­tail­ers’. When I looked into an en­tre­pre­neur de­vel­op­ment pro­gramme de­signed to help small busi­nesses, I was too scared it wouldn’t work out, so I de­cided it wasn’t right for me. Weeks later, I was in­vited to an in­ter­view for the pro­gramme. A friend had been so frus­trated by my fear of fail­ing that she ap­plied on my be­half. I re­alised then I just had to go for it. Be­ing ac­cepted on to the pro­gramme was a huge con­fi­dence boost. Fear doesn’t have to be the emo­tion that rules our de­ci­sions and fail­ure is just a learn­ing ex­pe­ri­ence. Once you re­alise that, there are only pos­i­tives to look for­ward to.”

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