THE FOOD PRENEUR

Women's Health (South Africa) - - TRIATHLETE CREATOR OF YO COCO -

SINENHLANHLA NDLELA Cre­ator of Yo Coco “Fill a gap.” The start

Af­ter grad­u­at­ing, Sinenhlanhla felt un­happy in her first full-time job at a pro­duc­tion com­pany in Joburg. “I didn’t feel ful­filled. I felt like I needed to do some­thing by my­self,” she says. She quit her job – with­out a clue as to what to do. So she con­sulted a ki­ne­si­ol­o­gist and life coach, who helped her find her pur­pose. “She helped me to be­come more self-aware and to un­der­stand what di­rec­tion I re­ally wanted to take,” she says. She also de­cided to elim­i­nate an­i­mal prod­ucts from her life be­cause they were con­tribut­ing to her fa­tigue. “That’s when I re­alised that I ac­tu­ally couldn’t eat the dairy-free ice cream that was out there,” she says.

The push

Sinenhlanhla loved ice cream, but as a ve­gan, her op­tions were thin on the ground. She also knew that she loved serv­ing peo­ple and ice cream felt like a nat­u­ral way to do that. The only prob­lem was that she’d never made ice cream be­fore. Sinenhlanhla played around with recipes and the re­sults were un­der­whelm­ing. “I re­alised it ac­tu­ally sucks; I thought about maybe go­ing back to my job,” she says. But she hung in there. “Even though I didn’t know how to make ice cream, I loved it enough to want to learn how,” she says. She lived in a very busy build­ing in Mabo­neng and used it as an op­por­tu­nity to trial her recipes. “I grabbed peo­ple from the street and just asked them to tell me what they thought,” she says. By Jan­uary 2017, Yo Coco had found its flavour.

Suc­cess!

Now, Yo Coco’s a growing brand that’s stocked in mul­ti­ple stores around the coun­try and the ap­petite for ve­gan treats is a growing trend. Case in point: Yo Coco is on-de­mand on Uber Eats and do made-to-or­der de­liv­er­ies thrice weekly.

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