COVER LETTERS

Take your cue from the job ad – if it asks for a cover letter, include it. If it doesn’t, use the body of the email to which you’re attaching your CV to write a short, simple message stating the position you’re applying for and why you feel you’re suitable for it, says Tamara Wolpert of Viv Gordon Placements. And always put the correct title of the job in the subject line.

In your cover letter or email “avoid generic statements, such as ‘I’m hardworking and can add value to your organisation’, because that says nothing about you”, says Celeste Stewart, director of learning and development consultancy Bold Curiosity.

Instead, review the job ad and customise your letter to explain briefly why you should be considered and why you believe you’re the best fit for this position.

Reference words used in the job ad if you can – it will instantly connect the dots for the recruiter.

“The aim of the cover letter and CV is to convince the recruiter that you should be considered for the next stage of the process, the job interview,” Stewart says.

Always write a fresh cover letter. “Don’t copy and paste the same letter over and over again,” Wolpert says.

The danger is you’ll send the wrong letter, or address it to the wrong person, and instantly be rejected.

Your cover letter should also include something about the company you’re applying to – that way the recruiter can see you’ve done your research.