YOU (South Africa)

COOK AND EAT WITH YOUR EYES

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As Roman gourmand Apicius famously noted – and food psychologi­sts have since proven – we eat first with our eyes and that dictates much of our experience. Indeed, by shaping our expectatio­ns, the appearance of foods has even been shown to influence what we taste when we eat them. So a big, beautiful salad boasting a variety of leaves and colours and textures won’t just look better than a handful of spinach – it will taste better, too.

We should also remember that we eat with our eyes when it comes to pre-made food, Spence says – particular­ly when it’s something asymmetric­al (or without a uniform appearance).

For all the heated discussion about which way round to eat a chocolate digestive – to flip or not to flip – it seems eating it chocolate side up maximises our sensory experience, because it is the energy-dense, chocolatey top our brains find so appealing.

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