THE NETFLIX FACTOR

It’s always been a wellwatched sport but Formula One was given another boost thanks to streaming giant Netflix. The show Drive To Survive brought in a whole new generation of fans, particularly in the younger, highly sought-after 16to 25-year-old audience.

The growing popularity of the sport could be why F1 bosses decided to add another race in the US.

This year there are 23 races on the calendar, taking place across four continents. Next year there are a provisional 24 races on the calendar, with Las Vegas being given a glitzy Saturday night slot.

Drive to Survive was a huge hit. “We’re happy to report that it was the number one show in 33 countries around the world already,” Liberty Media’s Greg Maffei said in Las Vegas as the newest Formula One race for 2023 was announced earlier this year.